【作者】 黄磊；

【导师】 李维胜；

【作者基本信息】 广西大学 ， 工商管理（专业学位）， 2015， 硕士

【摘要】 论文首先运用PEST模型分析了中盟科技园的宏观环境,得出了外部宏观环境有利于软件园发展的结论。其次,运用波特五力模型分析软件园行业环境,得出中盟科技园在行业中仅处于区域领先地位。第三,在分析了中盟科技园内部环境后,指出园区在组织架构、技术资质、企业孵化能力、对外交流平台方面比较突出。第四,论文应用SWOT模型,给出了中盟科技园的战略备选项。基于EFE、IFE、IE矩阵分析,本文认为中盟科技园适合SO战略。最后,论文建立了中盟科技园的战略模型,认为应当实施密集增长型战略和一体化战略。密集增长型战略的内容有建立“一区多园”、扩大投资实现规模效应、与政府更深层次合作。一体化战略的内容有向上向下延伸产业链、积极引进人才。更多还原

【Abstract】 Firstly, this article analyzed the macroscopic environment of the China-ASEAN Science Park using the PEST model, it came to a conclusion that this environment is beneficial to the development of software parks. Secondly, it analyzed software park’industry environment with the use of Porter’s five forces model, and concluded that the China-ASEAN Science Park only leads within the region. Third, after the analysis of the internal environment of the China-ASEAN Science Park, it pointed out that the China-ASEAN Science Park performs well in the organizational structure, technological qualifications, capacity of business incubators and on the foreign exchange platform. Fourth, it provided the alternative business strategy for the China-ASEAN Science Park applying the SWOT model; it argued that the SO strategy should be carried out in the China-ASEAN Science Park based on the analysis of EFE matrix, IFE matrix and IE matrix. Finally, it established a business strategic model for the China-ASEAN Science Park, which includes Intensive Growth Strategy and Integration Strategy. The Intensive Growth Strategy means constructing "multiple parks within a district", increasing investment to achieve economy of scale and more in-depth cooperation with the government. The Integration Strategy involves vertically extending the industrial chain, and actively recruiting new talents.更多还原