【作者】 马静；

【导师】 刘福会；

【作者基本信息】 河北农业大学 ， 思想政治教育， 2015， 硕士

【摘要】 随着经济的扩张和全球化的发展,市场竞争加剧,网络技术发展势头迅猛,飞速发展的电子商务活动已经成为了一股不可逆的世界潮流。虽然电子商务发展前景广阔,但是,由于我国电子商务系统发展不完善,导致诚信基础薄弱,电子商务信用问题越来越严重。以高校大学生网购为例的的诚信问题研究,是以高校大学生为网购买家,与电子商务、电子商务物流三者在网购中的诚信问题进行的研究,只有加强三者的诚信观念,才能促进电子商务的发展,维护市场经济的健康运行,构建社会主义和谐社会。国内外专家学者关于大学生网购中的诚信问题研究的研究成果相对比较零散,只是分别研究了大学生诚信、电子商务诚信和电子商务物流诚信的三个方面的内容,没有把三者统一起来进行综合的研究。运用文献研究法对国内外先进策略进行借鉴,对高校大学生网购中的诚信问题进行多领域、多学科的研究;运用调查问卷法对河北省高校大学生进行调查,获得了高校大学生网购中的诚信现状数据;运用数理统计方法综合分析所得数据,并深入了解原因,进行多方面的探讨,以更好的解决大学生、电子商务和电子商务物流三方的诚信失范问题。在研究视角和研究观点上进行创新,依靠当前的理论成果和学科领域,以高校大学生作为网络购物买家这一全新的视角,从各个层面对大学生网购中的诚信问题加以研究和探讨,并提出相关的建议,提高公信力。诚信是发展社会主义经济的道德基础,建立社会主义市场经济要以诚信为立足点。电子商务是一种新型的商业经营形式,大学生作为最容易接受新兴文化的人群,活跃在电子商务交易中,与电子商务、电子商务物流之间形成了一种密不可分的关系。但是,电子商务交易在带动社会经济的同时,也出现了一系列的诚信问题。针对这些问题,提出了加强大学生、电子商务、电子商务物流诚信问题的解决措施,以提高诚信道德水平建设,促进经济发展。网购中的诚信问题关系到社会主义道德制度的全面创建和文化软实力的提升以及和谐社会的建立。更多还原

【Abstract】 With the globalization of economic expansion and development and the market competition intensifies, the network technology develops very fast, as we know the rapid development of e-commerce activities has become an irreversible trend of the world. Although the prospect of e-commerce is very broad, however, as the imperfect in electronic commerce development in our country, the good faith foundation is weak and the e-commerce credit problems are becoming more and more serious. The integrity problem in college students’ online study based on the college students as online buyers, which research with the e-commerce and e-commerce logistics together, only strengthen the integrity of them, it can help promote the development of e-commerce, maintain the healthy operation of market economy and build a harmonious socialist society.The research results is relatively fragmented, just studied the college students’ integrity、 e-commerce and e-commerce logistics respectively. This paper uses literature research to draw lessons from domestic and foreign advanced strategy and uses variety areas to study; Using the questionnaire method to investigate the college students in Hebei province, taking the good faith of the college students online status data; using the mathematical statistics methods to analyze the data, The article conclude the in-depth reason. Many aspects discussed, in order to solve the problems of three parties better. Basing on the innovation of research methods, research perspectives and research ideas, relying on the current theoretical results and disciplines, the article study and discusses on College students’ online shopping integrity problem from all aspects, and put forward some proposal to improve the credibility.Honesty is the moral foundation of socialist economic development, establishing the socialist market economy should take the good faith for a foothold. E-commerce is a new kind of business model. College students as the most easy to accept new culture active in e-commerce transactions, and e-commerce, e-commerce logistics which formed an inseparable relationship. However, e-commerce transactions also appeared a series of integrity problem. Aiming to solve these problems, and to put forward to strengthen college students’ honesty and promote the economic. Online shopping’s good faith is the relation to the social moral system’s comprehensive building, and the relation to the construction of socialist spiritual civilization, and the relation to China’s cultural soft power, also the relation of the establishment of the socialist harmonious society.更多还原