浙江纺织品出口竞争力研究

【作者】 张波；

【导师】 谭晶荣；

【作者基本信息】 浙江工业大学 ， 工商管理， 2014， 硕士

【摘要】 当下是全球纺织品服装贸易的新时代,在这个背景下,纺织和服装行业将获得更好的发展机会,同时要应对更为激烈和严峻的竞争。在浙江省,纺织品和服装行业在我国出口量排名第一,在进入新时代后,怎样保持并获得更多的竞争力,占据国内外的贸易市场,对于浙江省来说,关系着经济的发展,同时也关系着我国纺织服装业未来的发展。本文就通过对于浙江省纺织和服装业的发展情况、市场竞争力、国内外形势、贸易地位等方面做出研究和分析,寻找浙江省纺织服装业未来发展应走的模式以及面对市场的对策,提出可行的方案,研究具有很强的现实意义及一定的学术价值。此次研究,基于对纺织服装业出口竞争力系统理论研究以及相关文献资料研究的基础上,抓住企业、产品以及产业环境这三个主要的影响因素,分析全球和中国贸易的纺织服装业现状背景,研究浙江纺织服装业的生产发展现状、产品出口,对纺织服装业行业的出口竞争力作了初步的分析和比较系统的探讨。根据上述的研究可以看出：浙江纺织服装行业出口竞争力在逐年上升,位于国内其他省市前列,在国际上也处于领先地位,但在一些领域和国际先进水平相比,还存在较大差距,比如：企业层面、具有优势基础的出口竞争产品跟不上国际先进水平。对于如何从进一步加大科研投入、注重人才培养、适时调整产品结构三个方面为浙江纺织服装业发挥的优势,克服自身劣势,提升纺织服装的出口竞争力,提出准确的对策建议。此次研究通过分析目前以及以后一段时间,国内外环境对浙江纺织服装行业出口的影响,并针对当前面临的问题提出了符合浙江纺织服装行业在提升出口竞争力的方面对策和建议。更多还原

【Abstract】 As the global textile and apparel trade has entered into the "new era", the textile and apparel industry will get more development opportunities and meantime they will also need to deal with the even more intense and severe competition. Zhejiang province is exporting the most textile and apparel products across the whole china, after entering into the "new era", the issue of how to maintain and obtain more competitiveness and occupy the domestic and oversea market, as far as Zheajing province concerned, it relates the economic development and at the same time relates future development of China’s textile and apparel industry. This paper made research and analysis to the development status, market competitiveness, domestic and oversea situation, trading position of Zhejiang’s textile and apparel industry, and try to find out the future development type model and solution to the market of Zhejiang’s textile and apparel industry, furthermore it forwards with feasible scheme. It should have practical significance and certain academic value.This paper bases on research of textile and apparel industry exporting competitiveness theory system and related document paper materials, focuses on three main influence elements of enterprise, product and industrial environment, analyzes the manufacturing development status, product exporting of Zhejiang textile and apparel industry, and also it makes a initial analysis and a quite systematic investigation. From the above research, we can get the below conclusion:the exporting competitiveness of Zhejiang’s textile and apparel industry is going up year by year, it is higher than other provinces across China and also occupies advanced position at oversea market, but in some area, comparing to the international advanced level, there still exists a quite big distance, for example:from increase research investment, the adjustment of product structure, strengthen personnel training and other aspects of how to take advantage of Zhejiang textile and garment industry, to overcome the disadvantages and enhance export competitiveness, propose targeted suggestions. Finally, the current and future period Zhejiang textile and garment exports face of domestic and international environment prospected, and problems with the current proposed countermeasures to enhance Zhejiang textile and garment export competitiveness.更多还原