【作者】 王艳；

【导师】 袁文丽；

【作者基本信息】 山西大学 ， 传播学， 2014， 硕士

【摘要】 面对当今消费主义的盛行、终极关怀的失落,纪录片《舌尖上的中国》再次唤醒了人们内心深处对人类基本价值信仰的呼唤,展现了媒体知识分子再次肩负批判社会、启蒙大众的职责,由此为当代媒体知识分子重新建构中国文化价值体系提供了成功的文化实践事例。哈贝马斯的交往行动理论认为,文化的合理化来源于以交往理性为基础的“生活世界”中人们共通的文化价值规范,而非“系统”出于工具理性的目的对文化价值的强制灌输。本论文以交往行动理论为理论依据,试图通过阐释《舌尖上的中国》的媒体知识分子进行文化实践的背景,进一步分析其具体的文化实践路径,并以此为基础提出媒体知识分子文化实践的不足与改进方法。首先,本论文全面阐释了媒体知识分子创制《舌尖上的中国》的背景现状。在工具理性的支配下,媒体知识分子进行文化实践的具体背景集中地表现为：中国文化价值系统与政治体系的一体化；当代中国公共领域的尚未形成；大众文化的盛行；终极关怀的失落,这些突出的背景现状造成了当代中国价值体系的瓦解,也成为当代媒体知识分子文化实践活动的社会语境。然后,本论文采用了内容分析法和话语分析法,依据交往行动理论,对《舌尖上的中国》的媒体知识分子的文化实践路径展开了具体的分析阐释。《舌尖上的中国》对文化价值的重建逐渐脱离了“系统”技术性和工具性的支配,回归到大众的“生活世界”,在日常生活中、在人们的交往行动中探寻并建构人们相互通约的规范内容。最后,针对本论文分析过程中发现的媒体知识分子文化实践的不足,提出了完善文化实践活动的建议。首先要努力完全摆脱“系统”对人们生活世界的政治化影响,唯此才能构建出内化为人们内心的文化价值体系；其次要注重对人们交流对话的呈现,只有在人们的对话中才能做到相互间对原有价值规范的理解和新的文化价值的认可。更多还原

【Abstract】 With the prevalence of today’s consumerism and the loss of ultimate concern, the documentary "A bite of China" has again awakened people’s callings for basic human values of faith, and also shown social responsibilities of criticizing the society and enlightening the public of the media intellectuals, thereby it has provided a successful example of cultural practices for the contemporary media intellectuals to reconstruct the Chinese cultural value system. According to Habermas’s theory of communicative action, the rationalization of the culture comes from the common norms of people in the "life-world" based on communicative rationality rather than the "systematically" indoctrination of cultural values for the purpose of instrumental rationality. This thesis is based on the theory of communicative action, attempts to explain the cultural practices of the background of "A bite of China" and further analyses the specific path of cultural practices as well as proposes the shortcomings and improvements methods for the media intellectual.Firstly, this paper offers a comprehensive explanation of the background status quo of "A bite of China" created by media intellectual. Under the instrumental rationality domination, the specific background of media intellectuals’ cultural practices expressed as:Integrated Chinese cultural value system and political system; the unformed contemporary Chinese public domination; the prevalence of mass culture and the loss of ultimate concern. These highlighted current situation caused the collapse of the contemporary Chinese value system and it has also become a social and cultural context for the practical activities of the contemporary intellectuals.Secondly, this paper uses content analysis and discourse analysis, based on communicative action theory to offer a specific analysis and interpretation for the cultural practices path of the "A bite of China" media intellectuals. The rebuilt of the cultural value of "A bite of China" has moved away from the "systematically" technical and instrumental domination to the public "life world". It tries to explore and construct norms of the content of people’s communicative action in daily life and among the interaction of people.Finally, this paper has made some proposals to improve cultural practices. First, we should strive to completely get rid of the political influence of the "system" on people’s living world, in which people can build into the heart of the cultural value system; Second, we should pay attention to people exchanges and dialogue presented only in people’s conversations in order to put forward the mutual recognition and understanding of the original value and the new norms.更多还原