【作者】 李颖；

【导师】 郝冬梅；

【作者基本信息】 兰州大学 ， 工商管理（专业学位）， 2015， 硕士

【摘要】 虽然义务教育一直在强调提升学生的基本素质,加强学生的综合能力,然而受到中国实际国情的制约和现实就业压力的影响,国内教育理念和教育方法之间仍然存在着较大的脱节。近年来高校自杀、投毒案件的发生,使大学生心理健康问题成为焦点,如何采取积极有效的措施来避免或者减少此类事件的发生已经成为当今社会所面临的一个重要现实课题。如何帮助年轻人做好自已的职业规划,如何引导处于青年期的学生面对生活、学习以及情感中的各种问题做出恰当的决策,已成为比较热门的职业服务要求。而目前兰州市场上针对这些问题的特色咨询室相对较少,青春驿站咨询室的创立主要以青年人心理健康疏导和职业规划设计为主要经营方向,弥补兰州心理咨询市场的这一薄弱环节。青春驿站咨询室主要业务包括大学生心理健康疏导和职业规划设计两个方面,通过这两项业务的开展逐步扩大自己的业务服务领域,形成以咨询、培训等服务为核心的多元化产业,打造成具有青春特色的心理咨询室。该商业计划书主要从青春驿站咨询室所处市场的需求现状、目标市场的选择、营销策略的制定、财务可行性、风险等各个方面进行深入分析,以“市场调查分析—前景分析—可行性分析—投资计划—人力资源建设—运营计划—效益评价—风险分析”为导向,采用SWOT分析、波特五力模型和麦肯锡7S模型等理论工具分析创建青春驿站咨询室的可行性和实施计划,为咨询室的创立和发展提供有价值的参考。青春驿站咨询室项目集社会价值和经济价值为一体,预计初期投入资金50万元,计划在第1-2年内收回成本,第2-3年内开始盈利,逐渐达到预期的目标。在实现社会效益的同时创造经济效益,维持咨询室的长期发展。最后对青春驿站咨询室商业计划书进行总结,针对咨询室建设面临的优势和劣势提出相应管理建议,为咨询室的建立提供有力保障。更多还原

【Abstract】 Compulsory education has been emphasizing on improving the basic qualities of students, enhancing their comprehensive ability. However, restricted by China’s specific conditions and influenced by real employment pressure, there are large disconnect between the domestic education idea and the education methods. In recent years several students in college campus suicide and poisoning cases take place. The college students’ mental health problems became a focus, so how to take positive and effective measures to avoid the occurrence of such events has been an important task of today’s society.How to help young people to make their own career planning and assist them to face various problems in life, learning and emotion to make appropriate decisions have become a popular industry. However at present there is few features consultation room which can solve this kind of problems for young people in Lanzhou.A Business Plan of the Youth Post House on Consultation Room is to solve psychological problems of young people and meanwhile provide the service to cover the weak links of psychological counseling in Lanzhou market. This Business Plan of the Youth Post House on Consultation Room mainly deal with college students’ career planning and mental health counseling, through which it can gradually expand its business services, form diversified industries with distinctive psychological feature that mainly focus on the services of training and other services. The business plan made a deep analysis from various aspects of situation of requirements in the market, the selection of target market, the marketing strategy formulation, financial feasibility, risk and so on. Guided with "market survey analysis, outlook analysis, feasibility analysis, investment planning, human resources construction, operation plan, benefit evaluation, risk analysis" and the methods of SWOT Analysis, Michael Porter’s Five Forces Model and Mckinsey 7S Model are also-applied to analyze the feasibility and implementation plan of the Youth Post House on Consultation Room, all of which provided valuable reference for the establishment and development of the consultation room. The project of the Youth Post House on Consultation Room considers social value and economic value as a whole, and initially will invest 500000 RMB. The project plans to recover the cost within 1 to 2 years, and begins to yield within 2 to 3 years, and achieve the desired effect. It can get both economic benefits and social benefit, and maintain the long-term development of the consultation room.Finally, the thesis summarize the business plan of the Youth Post House on Consultation Room and in view of the advantages and disadvantages of founding consultation room some suggestion and opinion are raised to provide powerful guarantee for the establishment of the consultation room.更多还原