【作者】 王丽；

【导师】 曹陇华；

【作者基本信息】 兰州大学 ， 传播学， 2015， 硕士

【摘要】 婚礼习俗是一个民族或是一个地区历史发展的缩影,各民族的婚俗文化,都渗透着传统性、群众性,并受社会历史条件的制约,富有鲜明的民族特点和浓郁的乡土气息。影响婚俗文化变迁的因素是复杂多样的,而传播是其中的一支重要力量。本文从传播学的视角,通过田野调查的方式,以鄂尔多斯市鄂托克前旗为研究个案,对鄂尔多斯蒙古族婚俗的变迁过程进行了调查和梳理,进一步考察、分析了传播在此过程中的影响作用。本文的主体是由三大部分构成的。第一部分主要介绍了传统的鄂尔多斯蒙古族婚俗情况,比较完整地回顾了整个婚礼中的重要仪程；第二部分由三个章节构成,将1947年至2015年这近70年间鄂尔多斯蒙古族婚俗的变迁过程划分成三个阶段,分别是：1947年至1966年的第一阶段,主要考察鄂尔多斯蒙古族婚俗在当时的真实存在状况；1966年至1978年的第二阶段,介绍了传统的鄂尔多斯蒙古族婚俗在特殊年代的断裂；1978年到2015年的第三个阶段,主要介绍鄂尔多斯蒙古族婚俗在新时期的复兴与传承。文章的最后一部分重点以传播学的视角,从人际传播、组织传播、大众传播这三个传播类型出发,分析了传播在鄂尔多斯蒙古族婚俗变迁过程中的影响。人际传播的影响贯穿始终,在整个鄂尔多斯蒙古族婚俗变迁过程中的影响是主导性的,而组织传播在不同的历史时期所发挥的影响也具有正负两面性,大众传播则加速了新时期鄂尔多斯蒙古族婚俗的复兴。更多还原

【Abstract】 Wedding custom as an epitome of the history of a nationality or a region is traditional and mass with remarkable national feature and local flavor, and limited by social and historical conditions, no matter which nationality it originates from. Changes of wedding culture should attribute to many factors, in which communication may play an important role.This paper, taking Etuokeqianqi as the studying subject, will investigate and clear up by fieldwork the evolution of Mongolian wedding custom in Ordos from the communication view, and then check and analyze the effect that communication has on this process.The paper is divided into three parts. Part one will introduce the tradition of Mongolian wedding custom in Ordos and review some important agendas through the whole wedding. Three chapters constitute Part two. This part will divide the history of Mongolian wedding custom within almost 70 years from 1947 to 2015 into three periods. The first period, from 1947 to 1966, will inspect the factual situations of this kind of wedding custom at that time. Its interruption at that special age from 1966 to 1978 will be introduced in the second period. And then the third period will present its revival at the new age from 1978 to 2015. The last part will put emphasis on the analysis of the effect that communications including interpersonal communication, organizational communication and mass communication bring about on the changes of Mongolian wedding custom from the communication angle. Among these three kinds of communication, the effect of interpersonal communication is constant and dominant, organizational communication is positive or negative in the different historical periods, and mass communication accelerate the revival of Mongolian wedding custom.更多还原