【作者】 李川；

【导师】 白彦壮；

【作者基本信息】 天津大学 ， 工商管理， 2014， 硕士

【摘要】 随着改革开放以及加入WTO,中国经济经历了十多年的高速发展,作为国民经济支柱产业的汽车产业也发生了翻天覆地的变化,同时带动了汽车零部件行业的迅速发展.巨大的市场潜力吸引了全球汽车产业的跨国企业争先恐后的来到中国以各种方式进行投资合作,形成了激烈的市场竞争形势。在2008年的全球金融危机之后，中国经济却保持持续增长的势头，中国汽车产业也呈现蓬勃增长趋势，中国市场已经成为各汽车整车及零部件跨国企业的关键市场。而如何在中国市场获取更大的市场份额和利润也成为各跨国企业研究的重要课题。作为本文研究对象的李尔长安(重庆)汽车系统有限责任公司（以下简称李尔长安公司）在经历快速发展的同时,面临着越来越复杂的竞争环境、不确定性和不断增加的风险。如何应对内外部环境的变化，在激烈的市场竞争中持续发展；如何根据企业自身资源优势和能力,扭转劣势，迎接挑战，抓住汽车零部件行业良好的发展机会来制定适合企业发展的战略；选择怎样的途径来实施发展战略达成战略目标，这些都是李尔长安在持续思考和解决的问题。本文对李尔长安公司的发展战略进行了深入分析，并试图揭示发展的内外部动因。本文通过PEST环境分析和汽车行业以及汽车零部件行业分析以及进一步对汽车座椅行业的分析，对企业所处的宏观和外部环境进行扫描，判断其机会和威胁；通过企业内部优势资源以及能力分析来明确企业在竞争中所具有的优势和劣势：通过SWOT战略分析，综合考虑内外部环境，匹配出公司总体发展战略。同时，文章结合企业自身实际，指明了达成战略目标的途径，提出了战略控制的方法。更多还原

【Abstract】 With the reform and opening up and joining the WTO, China’s economyhas experienced10years of rapid development. Being as the pillar industry ofnational economy, the auto parts industry is a reflection of developing status ofnational economy, so the auto industry has also undergone enormous changes,and led to the rapid development of the auto parts industry. Huge marketpotential attracts the global auto enterprises and related fields enterprisesscrambling to China to invest in various ways to form a competitive marketsituation. Since global financial crisis in the year of2008, with China’s sustainedeconomic growth and the explosive growth of China’s auto industry, the Chinesemarket has become a key market for auto parts multinationals. And the successin the Chinese market is a key profit growth point and has become one of themain subjects for them to study.As the object of this study, Lear Changan (Chongqing) AutomotiveSystems Co., Ltd.(hereinafter referred to as Lear Changan) is experiencingrapid development, and now faces a more complex competitive environment,increased uncertainty and risk. How to face the changing external environmentand fierce competition to achieve sustainable development; What developmentstrategies can guide Lear Changan to take use of its own resources andcapabilities to turn the tide, to meet the challenges and seize good opportunities;choose what kind of ways to implement the development strategy to achieve thestrategic objectives, which are the problems Lear Changan has always beingconsidering and solving.Lear Changan’s development strategy is analyzed in this paper, and it istried to reveal the internal and external motivation of the development.Competitive strategy is the basis of this research, while PEST analysis, theauto industry and auto parts industry analysis, further car seat industry analysiscompose of external factors for enterprise development. The resources andcapabilities, the advantages and disadvantages are the inner determinants of thedevelopment.SWOT analysis is adopted to reveals the company’s strategy based on theoverall development environment; Combined with business reality, the way toachieve the strategic objectives are suggested; in the end, the strategic controlmethods are proposed.更多还原