【作者】 张莲；

【导师】 张平；

【作者基本信息】 东北大学 ， 工商管理（专业学位）， 2010， 硕士

【摘要】 出租汽车是城市公共交通系统的重要组成部分,它定位于城市客运交通方式中的较高需求,在一定程度上代表城市现代化水平,是城市精神文明的“窗口”。近年来,随着沈阳市出租汽车行业的持续发展,其作为公共交通重要补充的作用得到越来越充分的发挥,为市民出行提供了方便、快捷、舒适的出行服务,但在这一发展过程中,也逐渐暴露出拒载等服务质量低下的问题,其背后的深层次原因是由于行业定位、经营权体制、出租车运价机制、现有运营模式等造成的,这些深层次矛盾已经成为沈阳出租汽车行业难以突破的瓶颈问题,亟待解决。本文从沈阳出租汽车的行业现状和管理现状入手,在大量定性和定量分析的基础上,总结出该行业关键性的六方面问题,包括行业定位不明晰、经营权体制没有理顺、没有科学的总量控制、出租车运价形成机制不合理、公司化和个人化共存的经营模式造成行业管理混乱、服务质量低下。在分别对这六方面问题进行原因分析的基础上,结合沈阳出租汽车行业实际情况,提出具体的解决措施。从现实意义上说,本文可为行业管理决策提供指导意义,对促进沈阳经济发展及满足市民出行需求将起到积极的推动作用。更多还原

【Abstract】 Taxi is an important part of public transportation system in urban, it located in the higher demand of the urban passenger transportation mode.In a certain extent, on behalf of the city’s modernization level, and it is the city spirit civilization "window".In recent years, with the sustainable development of rental car industry in Shenyang, it plays more and more sufficient role as a public traffic important supplementary, and provides a convenient, quick, comfortable travel service for people. However during this developing process, rejection services and the low quality problem also gradually exposed. The profound reasons is that the positioning of the business, the management system, the taxi fares mechanism, the existing operation mode, etc, these deep contradictions have become the bottleneck of Shenyang rental car industry and need to be solved urgently.This article from the view of the present situation of Shenyang rental car industry and the status of the management, on the basis of qualitative and quantitative analysis, summarizes this six key aspects, including industry positioning problem, the straighten of management system unclear, no scientific total amount control, taxi fares formation mechanism is not reasonable, corporate and personal coexistence management mode caused industry management confusion, service quality is low. On the basics of analyzing the causes of these six aspects respectively, combining with the actual situation of Shenyang rental car industry, to propose the concrete measures.From the realistic sense, this article can provide guidance significance to promoting economic development in management decision industry and will play a positive role in satisfy the travel demand of Shenyang citizens.更多还原