【作者】 杨柳；

【导师】 马海生；

【作者基本信息】 西南政法大学 ， 知识产权法（专业学位）， 2014， 硕士

【摘要】 贴牌加工是经济全球化和分工日趋细化的产物，它作为全球跨国公司全球化经营的重要组成部分，为我国加工制造业的带来了重要的发展机遇。中国改革开放三十多年以来，特别是在长三角、珠三角地区以其劳动力、能源和国内市场等优势，吸引着来自全球的企业建设产品制造基地，至今为止，出口加工已经成为我国重要的对外贸易主要方式之一，中国因此已经成为“世界工厂”。但涉外贴牌业务中常常涉及到商标使用的问题，近年来，司法实践中出现了大量商标侵权的案件。鉴于此，本文从年年红国际食品有限公司与德国舒乐达公司、厦门国贸实业有限公司侵害商标权纠纷上诉案谈起，针对涉外贴牌行为是否构成侵权的焦点问题，立足于我国《商标法》的规定，重点从商标权的地域性、混淆可能性理论及侵权损害后果理论的角度进行学理分析，最后以经济学和利益平衡的角度，阐明该行为不构成侵权的观点在平衡各方利益、促进我国自由贸易的发展中的重要意义。本文除引言外，分为五个部分。第一部分是对年年红国际食品有限公司与德国舒乐达公司、厦门国贸实业有限公司侵害商标权纠纷上诉案的简单概述。第二部分论述了审判实践中对涉外贴牌加工商标侵权案件的不同态度，并指明本案焦点问题，即被告的贴牌加工行为是否构成商标侵权。第三部分是文章的核心部分。该部分是主要是从商标法的立法目的、涉外贴牌加工不违背商标地域性原则、不可能导致商标混淆、不属于商标法意义上的“商标使用”、不会损害国内商标权人的商誉五个个方面进行论证。其中，混淆可能性作为国内外标准通说，是本部分的论述重点。从商标的识别功能出发，笔者得出了涉外贴牌行为仅仅是商标贴附行为，不会使相关公众产生误认、引起混淆的结论。第四部分是对涉外贴牌加工行为的经济学分析。该部分主要是从比较优势与资源享赋理论、价值链理论阐述了贴牌牌加工的存在的经济学基础。第五部分从利益平衡的角度，分析维护加工贸易的发展对于促进对外贸易甚至我国经济的有序发展都有重要的作用。文章最后指出我们应当保持谨慎的态度，肯定涉外贴牌产业其合法与合理性，以期促进我国企业的转型升级。更多还原

【Abstract】 OEM is the outcome of economic globalization and deepen of society divide the work.Since three decades of reform and opening up, with its labor, energy and domestic marketadvantages, the Pearl River and Yangtze River Delta region attracts enterprise from all overthe world to construct production manufacturing base. So far, trade export processing hasbecome one of the main means of foreign trade in our country, therefore, China has becomethe "world factory".But OEM business often involves the use of the trademark, especially in recent years,there has been large numbers of associated trademark infringement dispute cases in judicialpractice.In view of this, with referring to the Nian Nianhong international food limited companyand I.Schroeder KG、Xiamen international trade limited company’s trademark infringementdispute case, much emphasize was put on the trademark geographical principle, the trademarkconfusion theory and tort theory, on which this, from the perspective of economic, weproposed that the OME conduct didn’t constitute trademark infringement, as well as itsimportant significance in balancing the all parties’ interests and promoting the development ofChina’s free trade.In addition to the introduction，this paper includes five parts.The first part is a basic overview of the trademark dispute case between Nian Nianhonginternational food limited company and I.Schroeder KG、Xiamen international trade limitedcompany.In the second part,we discuss the various attitudes on the matter of the trademark disputecases in the trial practice, and the focus and conflicts involved in it.I.E.whether thedefendant’s trademark behavior in OEM would constitute infringement. The third part is the core of the paper. This part mainly demonstrates the view from fiveaspects, including the legislative purpose of trademark law, foreign-related OEM does notviolate the trademark geographical principle, does not cause the likelihood of trademarkconfusion, does not belong to the “the use of trademark” as well as does not damage thegoodwill of domestic trademark owner. As he the dominant ideology of criteria forrecognizing the trademark infringement at home and abroad, the likelihood of trademarkconfusion is the key point to elaborate of this part. From the angle of the recognition functionof trademark, the author draws the conclusion that the foreign-related OEM behavior is onlytrademark attached behavior, and won’t cause the relevant public’s misunderstanding.The fifth part is the economic analysis of foreign-related OEM behavior. This partmainly explains the economics foundation of foreign-related OEM from analyzing thecomparative advantage theory，natural resource theory and value chain theory.The fifth part from the perspective of balance of interests, the development of processingtrade has an important role in maintaining and promoting the development of foreign tradeand economy of our country. The paper finally points out that we should maintain a cautiousattitude, recognizing its legitimacy and rationality, looking forward to promoting thetransformation and upgrading of enterprises in our country.更多还原