【作者】 王飞；

【导师】 温海涛；

【作者基本信息】 吉林大学 ， 农业推广， 2014， 硕士

【摘要】 随着我国社会经济的发展，越来越多的居民拥有外出旅游的消费能力；随着生活的快节奏，越来越多的居民渴望回归乡村，感受大自然的原始味道。在这种情况下，乡村旅游便应运而生，并且发展状态良好。瑞安市凭借自身得天独厚的自然优势和经济优势，以及独特的风土人情，大力开展乡村旅游，在短时间内获得了较好的发展。但是，在发展过程中，也存在一些制约乡村旅游发展的因素。基于此，通过本文的论述，分析瑞安市乡村旅游获得成功的原因，思考存在的具体问题，并探讨对策、建议，以期瑞安市的乡村旅游业获得可持续发展。在文章结构上，本论文由三个主要部分组成：第一部分为正文的第1章和第2章，主要是对乡村旅游的理论知识进行归纳、概括。第1章讨论了本项研究的选题背景、意义，学术界现有的相关研究成果等；第2章则是关于乡村旅游的一些概念和理论知识的界定，对于当下流行的“可持续发展”、“新农村建设”、“低碳经济和生态经济”、“体验经济”等理论做一些梳理，为下文论述瑞安地区的乡村旅游的发展奠定基础。第二部分为第3章，研究国内外乡村旅游发展中值得瑞安市借鉴的经验。国外许多国家在二战后便开展了乡村旅游，积累了丰富的发展经验，比如韩国、日本在政府对乡村旅游干预的前提下培育市场，法国偏重于发挥中介组织对乡村旅游的引导作用等。国内的成都、贵州等地也都是乡村旅游发展的成功案例。通过这些国家、地区现有的成功经验表明，乡村旅游业若想获得可持续性发展，就必须在供应和需求的基础上，将市场经济和政府干预结合起来，同时调动各方力量积极参与。第三部分为第4章和第5章，在对瑞安市乡村旅游发展现状和SWOT进行理性分析后，提出一些可行性建议。第4章主要论述瑞安市乡村旅游的发展现状，结合SWOT的分析，明确瑞安在发展乡村旅游中的优势、劣势及存在的机遇、威胁。第5章则根据上一章节的分析，按照可持续发展的理念，探讨瑞安市乡村旅游发展及保障策略，以此定位瑞安市乡村旅游未来的发展目标和战略。更多还原

【Abstract】 With the development of society and economy, more and more residents havetraveling consumption ability. Meanwhile, with the fast pace of life, more and moreresidents are eager to return to the country to feel of the original flavor of nature. Inthis case, rural tourism is born at the right moment and develops in good condition.Ruian City, by the advantage of its unique nature, economic development andunique customs, vigorously carries out rural tourism and develops fairly well in ashort time. However, in the process of development, there are some factors restrictingthe sustainable development of rural tourism. Based on this, this thesis aims atanalyzing reasons for the success of Ruian rural tourism, thinking of specificproblems, and discussing countermeasures and providing some suggestions to get thesustainable development for Ruian City rural tourism.This thesis consists of three main parts: the first part includes chapter1andchapter2. It begins with a brief introduction to the overview of theoretical knowledgeof rural tourism. Chapter1discusses the background of this thesis, meaning andexisting relevant research results. Chapter2is about the definition of rural tourismand the theories of knowledge, introducing theories on the current popular“sustainable development”,“new rural construction”,“low carbon economy” and“experience economy” to lay the foundation for following discussion on thedevelopment of Ruian rural tourism. Chapter3is the second part about foreign ruraltourism researches abroad. Many foreign countries after World War II, carried outrural tourism, have accumulated rich experience in the development. For instance,South Korea and Japan developed the market in the context of governmentintervention in rural tourism; France emphasized the leading role of intermediaryorganizations in rural tourism and the United States put the largest degree ofdecentralization of authority to the primary sector in the development of rural tourism.The success of these countries shows that only with the combination of marketeconomy and government intervention on the basis on supply and demand can therural tourism get sustainable development. The third part includes chapter4and chapter5. It analyzes the problem of the development of rural tourism and providesfeasible suggestions for further development. Chapter4discusses the development ofrural tourism in Ruian City, as well as bottlenecks encountered in the developmentprocess. Ruian rural tourism development is determined by its own location, but dueto a late start, so there is a low degree of resource development, inadequateinfrastructure, and low level of managers’ service management. Chapter5points outthe strengths and weaknesses as well as the existing opportunities and threatsaccording to the above problems and the concept of sustainable development,combined with SWOT analysis to locate the future development of objectives andstrategies in Ruian rural tourism.更多还原