【作者】 张彤；

【导师】 钱军；

【作者基本信息】 上海交通大学 ， 高级工商管理（EMBA）， 2014， 硕士

【摘要】 媒体是一个颇为特殊的行业，兼具经济与政治的双重属性。而随着主要媒体之一的互联网的高速发展以及作为工具的数字技术的应用突飞猛进，以往被冠以政治色彩受到抑制的媒体行业已经在资本市场中占据了举足轻重的地位。在媒体进入资本市场初期，虽然被投资者追捧早就了长期处于较高水平的市盈率，存在一定泡沫，但凭借良好的成长性，行业盈利能力保持居前。如今在一系列国家政策的推动与引导下，我国传统传媒在体制上将进一步变革，趋于灵活化和市场化，竞争力将大幅提升；同时随着互联网的高速发展，新媒体产业将继续大幅增长，而传统媒体也将充分借助互联网和移动传媒的平台而焕发新的生机。更多还原

【Abstract】 Media is a very special industry with the dual attributes of botheconomic and political. With the rapid development of Internet media and theapplication of digital technology, although formerly suppressed by political,media industry has play a decisive role in the capital market.At the beginning of media entering the capital market, Althoughinvestors pursued created in higher level of earnings, existence of a bubble,but by virtue of good growth, profitability of the industry to maintain thetop.Now in the promotion and guidance of a series of national policy, China’straditional media in the system will further change, become more flexible andcompetitive market, will greatly improve the. Meanwhile with the rapiddevelopment of the Internet, the new media industry will continue to growsubstantially, the traditional media will also make full use of the Internet andmobile media platform and full of new life.更多还原