【作者】 刘冬；

【导师】 施文青；

【作者基本信息】 福州大学 ， 社会学， 2010， 硕士

【摘要】 民生新闻作为一种我国社会特有的传播现象，2002年正式走入公众视野，表现出强大的生命力和广泛的影响力，迅速成长为当今时代的主流新闻。新闻传媒作为一项重要的社会设置，肩负着交流信息、监测环境、协调关系等重要责任，尤其是在当今信息时代，其作用更加重要，加之在转型期的中国，也需要新闻舆论来引导人们正确面对各种社会现象，处理各种社会问题。可见，对民生新闻的深入研究具有重要的现实意义。本研究从社会学视角出发，以民生新闻“民生”、“民本”的价值取向为切入点，重点研究民生新闻的社会学意义，将新闻传播学中有关新闻与社会发展关系的理论与社会学理论相结合，通过回顾名牌民生新闻栏目的发展历程，利用电视、报纸、网络、电台等媒体上的众多新闻案例，采用文献研究法、典型分析法、个案分析法、比较法等社会学研究方法，主要展开对民生新闻的定性分析。通过对民生新闻的社会学理论研究，我们得到以下结论：首先，民生新闻是我国社会发展到特定时期开始走向兴盛的社会传播现象，它的产生和发展有着转型期中国的深厚社会现实基础：现代社会时代契机、信息时代传媒环境、平民化社会的受众基础、当代多元文化氛围、应对社会问题的现实需要、党和政府与时俱进的新闻政策等。其次，民生新闻因其独特的价值取向在面世以来成为我国社会现代化发展的有效助力，在促进市场经济建设、推动体制改革、优化社会舆论环境、建设社会民主及促进人的现代化方面都起到了积极作用。另外，民生新闻在实践中也不可避免存在着不少问题，主要表现在其选材重复琐碎、对“平民化”、“民生”等概念内涵把握不够等本身缺陷，以及报道不当、角色错位、职能泛化等从业者操作过程中的误区，这些都需要我们正视和改进。最后，立足于社会发展趋势，对民生新闻发展前景作出分析和展望，初步论断其三个走向：向公共新闻的提升、聚焦农村农民题材、关注弱势群体，以更好地服务于社会发展大局。更多还原

【Abstract】 As an unique social disseminational phenomenon in our country, people’ slivelihood journalism walked into the public field of vision in2002,and has displayedits formidable vitality and the widespread influence,became rapidly the mainstream ofpresent reportages. Journalism is an important social institution.It has many socialresponsibilities,such as exchanging information,watching environment, coordinatingsocial relations and so on.Especially in the Information Age, it’ll assume moreimportant functions than ever. In the transition period of China, public opinion of themedia is also needed to guide the people correctly, facing each kind of socialphenomenon and solving social issues. Obviously, study on reportages of People’sLivelihood intensively has the vital practical significance.From perspective of sociology, this paper embarks from people’s livelihoodjournalism,which regard people‘s livelihood and democratic the value orientation.Itemphasizes the sociological means of Peoples’Livelihood journalism, combines thetheory of relationship between news and social development in news disseminationand the theory of sociology. Through reviewing the development of brand columns inPeoples’Livelihood journalism, using numerous news cases from media,such astelevision, newspaper, network, broadcasting station etc.,adopting sociologicalresearch techniques,eg. Literature Methodology,Ttypical Analytic Method, CaseAnalytic Method, Comparison Test, Qualitative Analysis is mainly carried out tostudyResults are obtained by the sociological fundamental research of people’slivelihood journalism.Firstly, people’s livelihood journalism is a disseminational phenomenon showingthat a specific time starting to move toward the prosperous society, its appearing anddeveloping has deep social reality foundation in Transition Period of China，that is，turning point of the modern society, media environment of the Information Age, mass in the common people society, atmosphere of contemporary multiculture, realistic needto dealt with the social prombles, media policy of the Party and the government tokeep pace with the times and so on.Secondly, people’s livelihood journalism has become the effective boost topromote modernization development of our country since its appearing because of itsunique value orientation.It has positive roles in promoting the construction of marketeconomy, the reform of impetus organization, the optimization of public opinionenvironment, the building of social democracy and the hasten of man’s modernization.Moreover, there are also many prombles in reportages of people’s livelihoodinevitably, such as the flaws of its repeatedly trivial selection, grasping theconnotations of the common people, people’s livelihood etc., as well as improperreporting, role dislocation, function pan in the process of operating,which require us toface up to and to improve.Finally, based on the social development, this paper makes the analysis and theforecast to people’s livelihood journalism, judges its three trends preliminary,promoting to the public news, focusing the theme of countryside and farmer,payingattention to minority groups, which will serve the general situation of socialdevelopment well.更多还原