浙江TH公司转型发展战略初探

【作者】 马勇；

【导师】 项保华；

【作者基本信息】 复旦大学 ， 高级管理人员工商管理（专业学位）， 2012， 硕士

【摘要】 浙江TH公司,是一家生产有色金属(铜及铜合金)的压延产品,为工业装备制造业的各类专家客户提供特种有色金属(铜及铜合金)的压延产品材料和技术服务的工贸结合的企业,如何在激烈竞争的红海中,找出蓝海战略,培植真正属于自己的核心竞争力,与产业链内形成竞合共赢的战略,使企业的发展更稳固及均衡,可持续序性的长久发展,成为全球长期产业链条中的战略规划重要的一环。本文通过分析浙江TH公司的廿年发展的历史变革以及当前现况,运用了管理学理论特别是企业发展战略管理的理论和PEST分析法、波特五力模型等管理理论和模型,分析了国际产业链条的战略外部环境,运用SWOT分析法提出的战略选择,根据企业本身的资源和能力选择的战略方向,并对浙江TH公司的战略进行了分析和评估,明确了浙江TH公司的发展战略和方向,同时也更充分地认识了浙江TH公司在此行业的未来的发展空间。本文共分六大部份：一、序论；二、浙江TH公司战略外部环境分析；三、浙江TH公司战略内部环境分析；四、浙江TH公司发展战略的确定；五、浙江TH公司战略实施与控制；六、结论。更多还原

【Abstract】 The Zhejiang TH Co. Ltd. is a combination of a enterprise engaged in industry and trade in the copper industrial material. It is very important to find out Blue Ocean Strategy in the fierce competition, to win out of China with its core competence. One part of strategic planning is to open up to the integration of the copper industrial material integration and joint ventures for foreign customers to set up factories in China, a win-win strategy to enable enterprises to more stable and balanced development. This strategy will sustain long-term development of order for The Zhejiang TH Co. Ltd..After analyzing the status of shower room of The Zhejiang TH Co. Ltd., this paper uses management theories especially the development of strategic management theory, and PEST analysis, Porter Five Forces Model and other management theories and models to analyze The Zhejiang TH Co. Ltd. External environment of international strategy. We also use SWOT analysis to choice the just strategies for The Zhejiang TH Co. Ltd. according to company resources and the abilities. Conducted the analysis and assessment strategies, it is very helpful to make clear The Zhejiang TH Co. Ltd.’s development strategy and direction. We also more fully understand the Zhejiang TH Co. Ltd. in the future development of this industry space.This article is divided into six parts:First, the introduction; Second, The Zhejiang TH Co. Ltd.’s strategic analysis of the external environment; Third, The Zhejiang TH Co. Ltd.’s strategic analysis of the internal environment; Fourth, determination of the development strategy of The Zhejiang TH Co. Ltd.; Fifth, implementation and control of the strategies; Sixth, conclusions.更多还原