物联网背景下JH公司发展战略研究

【作者】 黄涛；

【导师】 骆品亮；

【作者基本信息】 复旦大学 ， 高级管理人员工商管理（专业学位）， 2012， 硕士

【摘要】 随着经济的全球化和物联网时代的到来,我国信息软件产业这十几年来一直处于持续的高速增长状态。以云计算、物联网、移动互联网和大数据为代表的新一代信息技术,正在对软件产业带来一系列深刻变化,开放式创新、产业链垂直整合、技术与业务深度融合成为新时期软件产业发展的重要特点。加快发展软件产业,成为许多国家引领科技发展、提升国家竞争力的有效手段。JH公司作为成立于此背景下的年轻小型高科技民营企业,面对当前飞速发展和变化的国内外竞争环境,如何有效利用自身的能力和资源、结合当前的相关政策来制定适合企业进一步发展壮大的战略并获得持久的竞争力,成为公司领导急需解决的重要课题。本文以物联网理论、企业战略管理等理论为理论基础,通过对JH公司面临的宏观经济环境、行业环境和竞争环境等外部环境的分析,以及内部资源和能力的分析,运用PEST分析方法及SWOT分析方法,对公司的发展战略进行研究,最终对公司未来的发展战略做出了定位与选择。并围绕如何实现JH公司的总体战略目标,设计了具体目标和具体战略方向,包括经营管理、人力资源、财务管理、技术研发和企业文化等方面,然后制定了一系列战略实施的路径。本研究将对JH公司的未来发展具有相当深远的战略指导意义,对同行业的其他公司的健康、持续发展将提供良好的参考建议,为我国软件信息行业在世界经济舞台上立于不败之地做出一定贡献。更多还原

【Abstract】 With the economic globalization and the coming of IOT (Internet of Things), China’s software industry in the past dozen years has been in a continuous state of rapid growth. The cloud computing, Internet, mobile Internet and large data as the representative of the new generation of information technology brought a series of profound changes to the software industry. There come characteristics of open innovation, industry chain vertical integration, the deep convergence of technology and business into a new period for the development of the software industry. It is of great importance of accelerating the development of software industry to leading technology development, enhance national competitiveness. As a young small high-tech private enterprise, JH Company is established in this background and it faces the rapid development and changes in the domestic and international competition environment. How to make effective use of their ability and resources, combined with the current relevant policy to develop suitable for further development and expansion of enterprises strategy and obtain abiding competition ability become the company leadership to be solved urgently topic.This paper set theory of Internet of things, theory of enterprise strategy management as the basic. PEST analysis and SWOT analysis method are used to analyze the macroeconomic environment, industry environment and competition environment JH company faces. Besides the external environment, the paper also analyzed the internal resources and capacity of JH Company. Then the development strategy of the company including the future development strategy to make choices and orientation are designed. And to realize JH the company’s overall strategic objectives, the paper designed the specific goals and specific development strategy, including strategy, human resource strategy, financial management strategy, technology strategy and corporate culture strategy, and then specifies a series of strategic measures are put up. This research will be a guide to the future development of JH and also has a far-reaching strategic significance to other companies in the same industry. Moreover, to guarantee the healthy and sustainable development, the paper provide a good reference for our country information industry, thus to make some contribution to development of software industry in the world economic arena.更多还原