【作者】 李丽明；

【导师】 曾艳华；

【作者基本信息】 广西大学 ， 工商管理（专业学位）， 2014， 硕士

【摘要】 随着中国汽车企业改革进程的加快,企业之间竞争日益激烈,竞争焦点主要集中在产品研发、经营管理、市场营销、人力资源等方面。大部分汽车企业在其中某一方面都拥有较强的能力,但要全面拥有并保持上述竞争力,则需要坚实的企业文化建设作为保障。因此,新时期下企业之间的竞争实质上是企业文化之间的竞争。SGMW (上汽通用五菱)是广西柳州的合资汽车企业,企业前身是柳州五菱汽车。近年来,SGMW销售业绩良好,企业迅速扩张,分别在青岛、重庆建立了自己的生产基地,并逐渐走向海外市场。如何继续保持企业核心竞争力与竞争优势,需要对企业文化的作用进行重新分析。与此同时,企业的文化建设也面临着挑战,原有的企业文化能否在新的工厂得到实践,企业文化理念是否能得到员工认同,都需要探索。本文通过对企业文化及7S模型的理论进行阐述,调查研究SGMW现有企业文化建设现状与特点,剖析当前企业文化主要存在的问题,提出基于7S模型的SGMW企业文化打造对策。从战略、价值观、结构、制度、员工、技能、风格7个要素制定相对应的企业文化建设对策,基于这些对策,建立7S模型运行的保障机制。当前,许多企业在企业文化建设中都存在一些困惑,本文的分析和结论将对同类企业有一定的指导意义。更多还原

【Abstract】 With the speeding up of Chinese auto enterprises, competition between enterprises is increasingly fierce, competition mainly focus on product research, management ability, marketing ability, human resources and so on. Most auto enterprises have good performance on one hand, in order to possess and keep the competitiveness fully, solid corporate culture is needed as a guarantee. Therefore, the competition between enterprises in the new period is essentially the competition between corporate cultures.SGMW is a joint venture of Guangxi Liuzhou, the former is Liuzhou Wuling Motors Co Limited. In recent years, SGMW plays good at sales performance, expands rapidly, sets up its own production base in Qingdao and Chongqing, and enters into overseas market gradually. How to keep the core competence and competitive advantage, it need to analyze the role of corporate culture. At the same time, the culture of enterprise faced with the challenge. Whether the original culture can be carried out in the new factory, or whether the culture idea can be accepted by employee, both have to explore.This paper elaborates the theory of7s models, investigates SGMW current situation and characteristic in cultural constructions, analyzes the major problems in the culture, and put forwards SGMW strategy based on the7S models. At last, it formulates corresponding cultural construction countermeasures from strategy, sharedvision, structure, system, staff, skill, style and sets up the protective mechanism of7S model operation.At present, there is some confusion in the construction of corporate culture. This paper’s analysis and conclusion have certain directive meaning to similar enterprises.更多还原