【作者】 马燕；

【导师】 张润彤；

【作者基本信息】 北京交通大学 ， 工商管理（专业学位）， 2014， 硕士

【摘要】 企业的文化竞争力是企业核心竞争力的重要组成部分,它以企业文化建设为基础,是指对企业文化各因素,包括企业环境、价值观、企业核心理念、团体精神等进行有效地整合和优化,从而形成独具的、支持企业持续竞争优势的能力。构成企业文化竞争力的要素主要有组织创新能力、管理创新能力和技术创新能力。本文通过多案例研究即选取3家业绩表现良好的教育培训机构包括新东方、好未来和澳际教育以及3家与之对照的民办教育培训机构包括环球雅思、安博教育和双威教育,运用7S理论框架、企业文化测量维度、对比分析方法、对比分析不同教育培训机构的企业文化,总结出表现卓越的教育培训机构企业文化的特点即(1)诚信为重、顾客至上、励志的文化；(2)野火烧不尽的草根文化；(3)和谐文化的统一体。这些文化特点形成了使这些企业脱颖而出的文化竞争力。同时,运用企业文化测量维度诊断出民办教育培训机构中在企业文化建设方面普遍存在的问题。这些问题主要表现为急于做大、盲目追求规模；诚信原则在利益面前很难落地实施；企业内部各方利益形成的生态系统失衡。针对民办教育培训机构普遍存在的危机,本文在教育培训机构文化竞争力提升方面给出4个方面的建议即(1)注重民办教育培训机构企业文化的特点；(2)推进企业文化与管理整合；(3)加强人力资源管理；(4)开拓创新,建立新的激励机制。更多还原

【Abstract】 Cultural competence of enterprises is an important part of enterprise core competitiveness on the basis of enterprise culture construction. Cultural competence of enterprises refers to the unique capacity that can support the sustainable competitive advantage of enterprises which is developed by effectively integrating and optimizing various factors of enterprise culture including environment, values, enterprise core idea and the group spirit. The principal elements of cultural competence of enterprises are organizational innovation ability, management innovation aptitude and technology innovation capability. In this thesis, three well-regarded educational training enterprises including New Oriental, Tomorrow Advancing Life and Aoji International Education and three companies by contrast including Global Education&Technology, Anbo Education and Shuangwei Education, are carefully selected. Meanwhile, through case study, the theory of7S framework, corporate culture measurement approach and the method of comparative analysis were adopted to conclude the high performance of the characteristics of the enterprise culture of private education training institutions, viz (1) integrity first, self-help culture;(2) grassroots culture;(3)the harmonious culture. These cultural characteristics formulate the cultural competence which makes the enterprise stand out from the crowd. At the same time, through the enterprise culture measurement diagnosis of non-government education training institutions, three common problems are figured out including quickly expanding scale without considering actual situation; the principle of being honest is hard to be complied with in front of the economic interests; the interests of all parties within the enterprise form an imbalanced ecological system. Therefore, in order to improve cultural competence of private educational training institutions, the paper proposes four suggestions:(1) To emphasize their own characteristics of private educational training institutions;(2) To push the integration of corporate culture and management;(3) To strengthen the management of human resources;(4)To be creative to set up new excitation mechanism.更多还原