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音乐类电视选秀节目的品格构建与策略选择

The Character of Building and the Choice of Strategy of the Musical Television Show

【作者】 苏欣

【导师】 李东;

【作者基本信息】 辽宁大学 , 新闻与传播(专业学位), 2014, 硕士

【副题名】以《中国好声音》为例

【摘要】 近几年,伴随着音乐类选秀节目的繁荣,其节目模式的大同小异导致了大众审美疲劳。2012年浙江卫视推出的《中国好声音》节目重新引领了我国音乐类电视选秀节目的收视热潮。作为目前国内最为火爆的选秀节目,《中国好声音》代表着未来选秀节目的发展趋势。本文通过运用文献综述、比较研究法、举例研究法、和数量研究法概括了当前中国音乐类选秀节目的现状,再对《中国好声音》节目制播分离、新颖的节目形式、优质的制作团队和精良的制作水准、广泛的观众基础、新媒介宣传、首创多方共同盈利的合作模式、正确的价值导向、明星效应、由于争议话题而衍生出新的节目等九大特点的具体分析,试图指出中国音乐类选秀节目发展的出路。

【Abstract】 In the recent years, talent shows have become some of the most lucrative andpopular television programs all around the world. Along with the prosperity in realitytalent shows and singing competitions, many more similarities that are shared betweenthem have bored the audience.’’The Voice of China’’ is a Chinese reality talent show thatpremiered in2012, sponsored by Zhejang Television network. It has redefined, how themusic industry operates, namely, the rating. As being the top-rated singing competition,’’The Voice of China’’ represents the increasing trend of popularity of the talent shows andreality shows. This article indicates the analysis of development of the Chinese musictalent show programs with the ideas towards success. The9characteristics include theuse of literature review, comparative study, case study, number research includes thecurrent status of the Chinese music talent show program, producing and broadcasting,innovative program formats, high-quality producing team with the sophisticatedproducing standards, analysis of a wide range of audiences, new media publicity, and themuti-party co-profitable cooperative model.

  • 【网络出版投稿人】 辽宁大学
  • 【网络出版年期】2015年 02期
  • 【分类号】G222
  • 【被引频次】2
  • 【下载频次】184
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