【作者】 徐婧；

【导师】 郭翔宇；

【作者基本信息】 东北农业大学 ， 产业经济学， 2014， 硕士

【摘要】 食品工业是21世纪的主要工业部门之一,也是黑龙江省的四大支柱产业之一,它的发展速度和水平代表着一个国家人民生活水平及改善程度。“十二五”时期,我国食品工业既面临着机遇也面临着挑战,是发展的重要战略机遇期。《食品工业“十二五”发展规划》提出了13个重点食品行业的发展方向,其中包括6个食品制造产业,可见食品制造业在食品工业中的地位十分重要。2012年黑龙江省食品制造业产值增速放缓,其较低的产值增幅已成为一个短板,将食品工业的整体产值增速拉低。美国学者谢勒曾对美国产业进行分析测算,认为市场绩效对产值有重要的影响。为此,本研究尝试运用SCP分析框架分析黑龙江省食品制造业市场绩效,目的在于找到黑龙江省食品制造业市场绩效水平低下的原因,为提高市场绩效提供理论依据。文章是运用定量分析与定性分析相结合的方法、实证分析与规范分析相结合的方法进行研究。首先,通过资料整理与分析,科学界定市场结构、市场行为与市场绩效的内涵,准确把握产业组织理论、厂商理论和规模经济理论,为全文分析提供坚实的基础。其次,以SCP分析框架为基础,从市场集中度、产品差异化和进退壁垒分析黑龙江省食品制造业的市场结构,从科研投入与广告投入来分析市场行为,并运用DEA法以不同时间和不同行业为决策单元分别测算黑龙江省食品制造业的绩效水平。研究结果表明,近五年来黑龙江省食品制造业的绩效水平表现不稳定,仍有上升空间。再次,运用多元线性回归模型进行市场绩效影响因素实证分析,从黑龙江省食品制造业的市场结构和市场行为中提出5个市场绩效的假设影响因素,并进行实证分析验证。研究结果表明,市场集中度、创新率与广告密度市场绩效有显著正相关,进入壁垒和退出壁垒对市场绩效也呈正相关,但影响较小。研究结果证实了黑龙江省食品制造业的市场结构和市场行为对市场绩效有一定的影响。最后根据全文分析的结果,结合黑龙江省食品制造业自身发展特点,从优化市场结构、规范市场行为、保证食品安全和响应国家政策四个方面提出合理化建议,以期为提高黑龙江省食品制造业的市场绩效做出贡献。更多还原

【Abstract】 The food industry is one of the major industries of the twenty-first century, it is one of the four pillar industries. Its growth rate stands for the level of a country’s standard of living and improvement degree."125" period is still an important period of strategic opportunities for China’s food industry development,"Twelfth Five-Year "plan" put forward13key food industry development direction, including six food manufacturing industries, food manufacturing visible position in the food industry is very important. Food Manufacturing output growth slowly which has become a short board reducing output growth of whole food industry of Heilongjiang Province in2012. Scherrer who is a American scholars had analyzed U.S. industries and estimated that the market performance has a significant impact on output. So, I try to use the SCP paradigm to analysis on market performance of food manufacturing in Heilongjiang Province. The purpose of my study is finding the reason that the low market performance of food manufacturing in Heilongjiang Province and providing a theoretical basis for improving market performance.The methods I used in this study include the literature review, quantitative and qualitative analysis method combining, empirical analysis and normative analysis method combining. Firstly, through data collection and analysis, scientifically define the content and features of market structure, market behavior and market performance. Accurate grasp of industrial organization theory, theory of the firm and economies of scale theory, provide a solid foundation for full-text analysis. Secondly, base on SCP paradigm analysis the status and characteristics of market structure, market behavior and market performance of the food manufacturing in Heilongjiang Province and use the method of DEA to estimate and evaluate the market performance of food manufacturing in Heilongjiang Province. The study result is the market performance of food manufacturing in Heilongjiang province is unstable in recent5years, there is still room for improvement. Thirdly, I make an empirical analysis using multiple linear regression model, choose5factors from market structure and market behavior affecting the market performance, then verify empirical analysis, The study result is concentration, innovation rate, advertising density has a significant positive correlation relationship with market performance, barriers to entry and exit barriers also has positive correlation with market performance, but the impact is small. Through research, confirmed the market structure and market behavior in the food industry have a certain impact on market performance. Finally, according to the full-text analysis and combining with the development of the food manufacturing’s own characteristics in Heilongjiang, I raise three rationalization proposals put from the optimization of market structure, market behavior and response to national policy in Heilongjiang province which is hopped to make some contribution to developing the more safety and efficient food manufacturing in Heilongjiang province.更多还原