【作者】 潘英；

【导师】 季铁； 刘兆明；

【作者基本信息】 湖南大学 ， 艺术， 2014， 硕士

【摘要】 湖南省农业人口超过4000万，拥有耕地资源878.3万公顷，是一个农业大省。历史上“神农创耒”的传说被认为是中华农耕文明的标志，在湖南地区出土的城头山古文化遗址是中国最古老的城市、道县玉蟾岩出土的稻谷被认为是世界上最早的水稻田遗迹，这些事件集中体现了湖湘农耕文化的独特历史地位。但是，随着我国城镇化、工业化步伐的加剧，自给自足的小农经济逐步退出历史舞台，耕地大量丧失，农村人口锐减，原本农耕民俗文化赖以生存的文化生态环境遭到破坏。生产、生活方式骤变、文化载体与受众的隔阂、传统手工行业的传承危机、功利化的商业开发......凡此种种给湖湘农耕民俗文化的延续和发展提出了新的挑战。本文基于文化生态系统理论，对农耕民俗文化的现代遭遇、以及农耕民俗文化产业转化的可持续问题进行研究分析，提出了文化可持续设计的新视角：生活方式培育的观点，以及以文化商品化双轨制路线、基于社区的手工艺帮扶模式为内容的民间手工技艺可持续商业模式。其次通过对农耕文化的典型视知觉特征、时序观念、工巧思想、情感因素、故事传说等方面的特性和价值的分析，进行农耕民俗文化的的设计创新方法研究。再次从数字化本土知识平台建设以及数字化文化品牌传播两个方面，对基于网络和新媒体技术的文化保护与传播议题进行讨论。最终基于以上理论研究的结论，进行关于湖南民间园茶、米酒的本土文化知识体系构建和设计模型构建，得出“这湘有礼”的设计方案，完成以湖南民间园茶、米酒为核心的本土设计实践。关于文化可持续的议题方兴未艾，关于本土设计方法的探索和实践也日趋成熟，然而，与设计行业铺天盖地的文创项目所召示的乐观景象相比，文化商品市场与文化持有者（地）却好像依然处在另外一个时空——理想的通过设计创新所带来的化学反应并没有如期发生，设计的影响力究竟在哪里？本文尝试从文化形态与生活方式的辩证关系入手，提出本土设计应该从“文化符号可持续”转向“文化生态体系可持续”、从“以产品及服务创造为核心”转向“以生活方式培育为核心”，希望对当下农耕民俗文化可持续的设计实践具有一定的参考价值。更多还原

【Abstract】 Hunan is a major agricultural province，which has an agricultural population of40million, and8.783million hectares of arable land resources。In history, the legend of"Shen Nong Chong Lei " is considered to be a symbol of Chinese agriculturalcivilization, the ancient cultural sites unearthed in Hunan Chengtoushan is China ’soldest city, the unearthed rice found in Dao county Yuchanyan is considered to be theworld’s oldest the remains of rice fields, these events epitomizes the unique farmingculture of Hunan historical status.However,with the China’s urbanization andindustrialization pace intensifies, self-sufficient peasant economy gradually withdrawfrom the stage of history, significant loss of arable land, the rural populationdropped, the original farming folk culture and cultural survival of the destruction ofthe ecological environment, cultural preservation and continuation of relatively intactwhile the industrial civilization behind remote mountainous areas, but also becauseof the increasingly well-developed communication and transportation, a largeoutflow of migrant workers, business tourism development and so vicious variousfactors and be a huge hit. All these give Hunan agricultural extension anddevelopment of folk culture presents new challenges.In this paper, Based on cultural and ecological systems theory, we discuss theencounter of farming folk culture in the modern life, as well as farming folk cultureindustry sustainability issues into research and analysis, and put forward a newperspective view of culture sustainable design: cultivated lifestyle, as well as culturalcommodification two-track route, helping community-based model for contenthandicraft handmade folk art sustainable business model.Followed by a typicalfarming culture visual perception characteristics, timing concepts, Handicraftthoughts, emotional factors, tales and other aspects of the analysis of features andvalue for farming folk culture of design innovation method. Again from the digitalplatform for building indigenous knowledge and culture of digital brandcommunication two aspects of web-based and new media technologies and culturalpreservation and dissemination of topics for discussion.Final conclusions of the studybased on the above theory, be civil about Hunan Garden tea, rice wine indigenousknowledge systems and cultural construction and design modeling, come "ThisGordon polite" design, complete with private garden, Hunan tea, rice wine as thecore of the local design practice.Issues concerning sustainable culture ascendant, exploration and practice of local design methods are becoming increasingly sophisticated, however, optimistic pictureand the overwhelming cultural and creative design industry project called showncompared to culture and cultural commodity markets holders (ground) it seems stillin another time and space-ideal chemical reaction brought about through designinnovation does not happen on schedule, designed to influence where is?This paperattempts to form a dialectical relationship between culture and lifestyle, puts forwardthe local community should be designed from the " cultural symbols sustainable " to "culture of sustainable eco-system," from " to create products and services as its core "to " to cultivate as a lifestyle core ", in the hope that the current farming folk cultureof sustainable design practice has a certain reference value.更多还原