【作者】 张学军；

【导师】 高亚芳；

【作者基本信息】 西北师范大学 ， 旅游管理， 2014， 硕士

【摘要】 随着我国经济的快速发展,旅游逐渐成为我们生活需求的一部分，并且旅游消费的需求层次也越来越高,具有特色的文化旅游在旅游市场中越来越受欢迎。而茶文化正因其具有独特的魅力和高层次的品味,在旅游市场竞争中占有独特的优势。我国茶文化博大精深、源远流长,在国际茶文化中占有重要的地位,有着深远的影响,而日照则是中国茶文化具有代表性的地域,日照绿茶被誉为“江北第一茶”，日照茶文化发展虽然起步较晚，但是资源丰富，优越的地理位置，丰富的人文、地理资源，旅游发展的区位优势明显。目前日照茶文化旅游在国内旅游市场上已经具备一定的影响力，越来越多地旅游爱好者因茶文化来到日照，深深地喜欢上了这片沃土。因此,本文就山东日照的茶文化旅游发展进行了探讨。首先简述了选题背景,对本课题的研究意义,研究框架,相关概念,研究思路和方法。在此前提下,本文吸纳管理学上的“SWOT”分析法,即对被分析对象的优势(Strengths)、劣势(Weaknesses)、机会(opportunities)和威胁(threat)进行综合评估与分析,最后得出结论,在此对日照茶文化旅游发展的现状和问题进行分析,并探讨其原因。全文最重要的部分,也是最主要的部分,对日照茶文化旅游提出发展思路。主要从以下几点着手:建立政府主导、多方参与的驱动机制;打造有国际影响力的品牌;深入挖掘日照茶文化内涵;将茶文化旅游与其他文化旅游有机结合;提高管理和服务水平;加大对茶文化旅游项目的开发和设置。最后对全文进行结语性论述,对整个研究过程中的体会和思考进行阐释,并指出研究过程中可能出现的不足和漏洞。更多还原

【Abstract】 With the rapid development of economy in our country, tourism gradually become partof our life requirements, and the level of the demand of the tourism consumption is becomingmore and more high, has the characteristics of cultural tourism in the tourism market hasbecome more and more popular.Tea culture extensive and profound, our country has a long history, occupies animportant position in the international tea culture, had a profound impact, while the sun is theChinese tea culture with typical regional, sunshine green tea is known as "jiangbei first tea",though sun tea culture development started late, but rich in resources, excellent geographicallocation, rich resources of humanities, geography, tourism location advantage is obvious.Therefore, in this paper, the tea culture tourism development of shandong rizhao arediscussed in this paper. First briefly describes the selected topic background, researchsignificance of this topic, research framework, related concepts, research ideas and methods.Under this premise, this article on the management of "SWOT" analysis method, theadvantage of the object to be analyzed (Strengths, Weaknees (WeakneSSes), opportunity(opportunities and threats (--kyoui:) for comprehensive evaluation and analysis, finally cometo the conclusion that to rizhao in the tea culture tourism development present situation andproblem analysis, and to explore its causes.The most important part of the full text, and also,the most important part of the sun tea culture tourism development idea is putforward.Mainly from the following points: to establish a government-led, participatingdriving mechanism;Create the brand of international influence;Dig deep sunshine tea cultureconnotation;The organic combination of tea culture tourism and other culturaltourism;Improve the management and service level;More to the development of tea culturetourism projects and Settings.Of the final conclusion was carried out on the full text, this paper illustrates theexperience and thinking in the process of the whole research, and points out that may occurin the process of research and loopholes.更多还原