【作者】 罗燕；

【导师】 张晓松； 杜芳娟；

【作者基本信息】 贵州师范大学 ， 自然地理学， 2014， 硕士

【摘要】 贵州是喀斯特最为发育地区，也是利用喀斯特自然景观发展旅游业最早、范围最大的地区，某种意义上说，喀斯特景区是贵州观光旅游的重要产品支柱。在贵州旅游业发展的初期，许多景区依托奇特的喀斯特地貌景观开发观光型旅游产品，走过了30多年的旅游发展之路。随着经济、社会的发展，旅游业已经步入休闲体验时代，旅游市场需求已经发生了多样性的变化，贵州喀斯特景区单一型旅游产品已不能满足游客的需求。面对需求的变化与省内及周边旅游业的竞争压力，贵州仅仅依靠喀斯特景观为重点的景观观光旅游已难以满足需求，甚至存在被市场最终抛弃的威胁，急需进行产品更新换代，实现从资源依赖型向产品创新型的转变。要实现这一转变，只有不断进行旅游产品的创新开发。本文以贵州贞丰县双乳峰景区为例，探讨休闲体验旅游时代背景下贵州喀斯特景区旅游产品的创新开发，以期通过产品的创新开发实现景区转型发展。首先根据贵州旅游业发展的新阶段、贵州喀斯特景区的重要性及产品开发存在的主要问题确立选题依据及研究意义；其次，通过国内外相关研究现状进一步明确本文的研究问题；最后简要说明研究的理论基础、研究方法及技术路线。其次分析了贵州喀斯特景区旅游产品创新开发的现实需求，首先分析了国内外典型喀斯特旅游地产品开发的现状，其次分析贵州代表性喀斯特景区旅游产品的开发现状，总结其存在的问题，重点对存在问题及原因进行了分析。以贵州贞丰县双乳峰景区为例,从景区旅游产品开发现状、存在问题、资源基础、客源市场需求等角度出发,对旅游产品创新开发的背景条件进行分析，以便更好进行景区产品开发。针对贵州贞丰县双乳峰景区的发展目标，根据景区的资源特色及市场趋势分析结果，拟定景区旅游产品创新开发的总体思路，根据思路进行创新开发，得出创新开发后的景区产品体系。综合前文的研究及双乳峰景区旅游产品创新开发的案例实践，得出贵州喀斯特景区旅游产品创新开发的对策。并总结本文研讨的主要结论和观点。更多还原

【Abstract】 Guizhou is one of the most developed karst area, also is the earliest andlargest range of areas which use of karst natural landscape to developtourism.in a sense, karst scenic area is the important pillar of the guizhousightseeing tourism. In the early development of Guizhou tourism, manyscenic spots that based on peculiar karst landscape committed to developsightseeing tourism product for its Tourism development, as long as more than30years. With the development of economy and society, tourism had steppedinto the leisure era of experience, the diversity of changes have taken place inthe demand of tourism market, the simple product in Guizhou karst scenic spotcannot meet the needs of tourists, products of karst scenic spot tourism inGuizhou are urgently needed upgrades, and realize the change that fromresource dependent to product innovation. Due to the change of demand andthe province and surrounding tourism competition pressure, just rely on karstlandscape as the key point of landscape in guizhou tourism has been difficultto meet the demand and even is abandoned by the market eventually threats.So the tourism of Guizhou karst scenic spot urgently needed upgrades, torealize the change of from resource dependent to product innovation. Toachieve this transformation, only by constantly to develop tourism productinnovation. This paper taking ShuangRufeng scenic spot in Zhenfeng countyof Guizhou as an example, discusses the innovation development of Guizhoukarst tourism products under the leisure experience background, hoping by theinnovation of the product development, the goal of the transformation ofdevelopment of the scenic spot can be achieved.First of all, based on the new stage of tourism development in guizhou,the importance of Guizhou karst scenic spot and main problems of productdevelopment, to establish topic selection basis and research significance;Second, by analyze domestic and foreign relevant research situation， further clear defined the research question in this paper; Finally brieflydemonstrates the theoretical basis, research methods and technical route ofthis paper.This chapter analyzes the practical needs of innovation and developmentof Guizhou karst tourism products. First analyses the present situation ofdevelopment of typical karst tourism product at home and abroad, secondlyanalyses the present situation of development of Guizhou’s representativetourism product of karst scenic spot and summarizes the existing problems,focusing analyzed on the problems and its causes.Taking ShuangRufeng scenic spot in Zhenfeng county of Guizhou as anexample, starting from the present situation of development of tourism productof scenic spot, problems, basic resources, the demand of tourism market,analyzing the background and conditions of the innovation and t developmentof tourism products of the scenic spot.For the development goals of ShuangRufeng scenic spot in Zhenfengcounty of Guizhou, according to the characteristics of resources of the scenicspot and the analysis of market trend, this chapter draws up the basic trainthought of the innovation and development of tourism product, and depend onthe ideas for innovation development of scenic spot, the system of productare obtained.Comprehensiving above research and the case studying of innovation anddevelopment of tourism product of ShuangRufeng scenic spot, to search for更多还原