【作者】 朱敏；

【导师】 孟宪忠；

【作者基本信息】 上海交通大学 ， 技术经济及管理， 2007， 硕士

【摘要】 当民营企业作为促进社会生产发展的重要力量登上我国经济建设的舞台时,民营企业履行社会责任的必要性和紧迫性日益凸现。随着知识经济和经济全球化的到来,民营企业面临品牌、人才、质量,文化、信用等全方位的激烈竞争,从长远来看,是否具有社会责任、是否具有忧患意识、是否有核心竞争力、是否具备可持续发展的能力,将直接影响民营企业走出国门,走向世界的进程。本文旨在通过对我国民营企业履行社会责任的理论和现状研究,结合中外企业成功案例,给出加强我国民营企业社会责任的建议。第一部分通过对企业社会责任和民营企业社会责任相关文献的回顾和综述,梳理国内外各种研究成果和理论模型,并给出笔者对于社会责任以及民营企业社会责任的界定。第二部分首先通过从各利益相关者角度对我国民营企业履行社会责任现状进行分析,归纳出具体问题的表现并分析造成现状的原因。然后根据知名中外企业成功履行社会责任的案例,提出对于我国民营企业的借鉴和启示。最后部分综合现状分析及案例分析,分别对政府、社会及民营企业自身给出加强社会责任的建议并对全文进行总结和未来研究的展望。我国民营企业在履行社会责任现状方面由于法律条文的不完备、政府和职能部门监督乏力、惩罚和激励措施缺失、社会舆论错误引导、民营企业自身管理混乱、现代企业制度缺乏、短期行为突出、缺乏社会责任意识等原因造成了经济失信、管理混乱、环境污染、员工待遇不合理、产品质量不合格、公共服务能力低下等各方面的问题。借鉴知名中外企业在履行社会责任方面的经验,结合我国民营企业履行社会责任的现状,可以得出关于推进民企履行社会责任的建议:政府要加强制定法律的职能、标准厘定的职能、监督考察的职能和激励推动的职能;社会要发挥舆论的作用和行业协会、第三方组织的作用;民营企业要建立和社会责任相匹配的企业文化、调整企业结构、加强财务管理、人力资源管理、生产管理、营销管理和危机管理。通过政府、社会和民营企业三方的共同努力,我国民营企业必将更好地履行社会责任,从而塑造良好社会形象,提升品牌美誉度,增强核心竞争力,迎接WTO和经济全球化的挑战,为民营企业进一步发展奠定坚实基础。更多还原

【Abstract】 As private enterprises began to play an important role in China’s economic construction as a strong force to promote social productivity and development, the essentiality and urgency of private enterprises’carring out social responsibilities is becoming more and more apparent. With the advent of knowledge-economy and globalization, private enterprises is facing competition from all aspects including brands, human resources, qualities, culture, credibility and so forth. From the long run, whether they have social responsibilities and senses to prevent crisis, whether they own their core competencies and abilities for sustainable development, will directly influence the process for private enterprises to explore out of China and be accepted by world.Based on the theoretic analysis and research on the status quo, and combined with successful cases in both Chinese and foreign enterprises, this paper tends to give suggestions for intensifying the sense of social responsibilities of private enterprises. The first part of the paper sorts out different research achievements and theoretic models both in and out of China via the retrospect and overview of different related papers. The author also gives the definition for social responsibility and social responsibility of private enterprises. The second part of the paper first concludes the expressions of the problem and analyses the reason via the analysis for current situation of private enterprises’s fulfilment of their social responsibilities in China from the interest-related parties’aspects. Then, according to the study of the succesful cases of enterprises’carring out social responsibilities both in and out of China, it posed the suggestions and inspiratiosn for China’s private enterprises. The last part integrates the analysis of current situation and the case study, gives suggestions to intensify social responsibilities for the government, the society and private enterprises respectively, and makes a summary of the whole paper. It also gives a prospect for future research.Due to the incompleteness of the legal provision, the lack of power in governmental supervision, the absence of punishing and prompting measures, misleadings by the mass media, disorder in private enterprises’managment, failure in setting up modern enterprise systems, overweight in short-term behaviors and unawareness of social responsibilities, current China’s private enterprises have problems in carring out their social responsibilities in all aspects like unfaith in economic behaviors, disorder in management, enviromental pollution, impropriety in treating employees, disqualification in products, inability in public services and so on.Referring to the experiences and inspirations of carrying out social responsibilities by well-known enterprises in both China and other countries: government ought to strengthen the functions of making laws and setting standards, supervising, punishing and also prompting. The society needs to give full scope to the mass media, the industry association and the third-party organizations. Private enterprises need to establish cultures mathing social responsibilities, adjust enterprise organizations, enforce financial, human resource, product, marketing and crisis managements.Via the mutual effort from the government, the society and private enterprises, it is expected that China’s private enterprises will better fulfil their social responsibilities, thus establishing a better social image, winning more compliments for their brands and strengthening core competencies to face the challenge from WTO and the globalization of economy, and to lay a solid foundation for the further development of private enterprises.更多还原