【作者】 吕伟；

【导师】 石振国；

【作者基本信息】 山东大学 ， 体育教育训练学， 2014， 硕士

【摘要】 我国已经成为一个竞技体育大国,但国民体质不断下降也是一个十分尴尬的现实,如何将普通群众当前“依赖网络”的生活方式与现实的生活接轨,成为许多学者研究的问题之一。QQ体育娱乐群的出现因为结合了网络社会和身心健康这两大现代人生活的主题,为这一问题的解决提供了一个很好的平台,成为将大众对网络的依赖转化到现实中去的平衡点,能够借助网络加强对体育健身的宣传力度,有力的促进了大众对网络社会和身心健康的双重需求。作为一种网络化背景下的非官方的民间体育群体,其对全民健身的促进作用日益增加。虽然有过对于QQ体育群的研究,但针对QQ羽毛球群的研究尚未出现,作为网络和现实的交织点,QQ羽毛球群不仅让喜爱羽毛球运动的人们走到一起共同运动,也在运动之余提供了良好的平台便于大家交流运动的感受,使得体育爱好者在体育传播活动中实现了传播者和接受者两个角色的互动与互换,也让这样的传播形式能够健康而持续的发展下去。这些对于纠正网络的负面效应,贯彻落实《全民健身计划纲要》无疑有着积极的促进作用。本文主要以济南市借助腾讯QQ群参与羽毛球运动的爱好者为研究对象进行研究,采用访谈法、网络调查法、问卷调查法等研究方法对济南市羽毛球类QQ群的现状、与非QQ群爱好者的对比情况、消费情况、参与情况以及对QQ群认可情况等因素进行分析,得出以下结论：①羽毛球类QQ群发展情况良好；②羽毛球类QQ群对参与羽毛球运动具有积极的作用；③羽毛球类QQ群对促进全民健身也有积极的作用；④QQ群的发展仍然受诸多不利因素影响。针对分析结果提出以下建议：①政府的政策支持；②适当引入商业赞助；③增加群与群之间的交流；④呼吁活动的球馆改善基础设施；⑤不断提升全民健身意识。更多还原

【Abstract】 China has become a excellent sports country,but the gradually declining in national physique is a very awkward reality. What can be done to make the "depending on the network" way of life connect with the real life has been one of the matters that draw many scholars’ attention. The appearance of the QQ sports entertainment group has been a good solution to this problem for its connection between network society and the health. So it is becoming a balance point of the transformation from the depending of the network to the reality. By using the internet,it can strengthen advocacy for physical fitness and promote a strong public demand for the network society and health. As an unofficial folk sports group under the background of internet, QQ sports entertainment group is increasing its role in promoting national fitness.There have been studies for QQ sports group, but researches for the QQ badminton group has not yet appeared. As the intertwined points of network and realities, QQ badminton group not only allows people who love badminton sport come together, but also provides a good platform for people to facilitate the exchange of experience movement. This can make sports fans achieve the two roles’interaction, which are communicators and recipients, in sports communication activities. It can also help the communication form to develop healthily and sustainably. It has a positive role in correcting the negative effects of networks, implementing the "National Fitness Program".This paper mainly researched the badminton players who based on QQ group, using methods of interview, web survey, questionary survey to analysis the current situation of Jinan badminton QQ groups, comparison with badminton fans outside QQ groups, comparison, expenditure and the the recognition of badminton QQ groups, drawing the following conclusions:①The development of badminton QQ groups in Jinan is good.②The QQ groups have positive functions to badminton.③The QQ groups have positive functions to national fitness.④The development of badminton QQ groups still influenced by several negative factors. Meanwhile, the following proposals were made based on the analysis results:①Policy support from the government.②Attraction of commercial sponsorship.③Increase of communication between badminton QQ groups.④Improvement of infrastructure of venues for badminton activities.⑤Increase of body-building awareness of the mass.更多还原