【作者】 杜琳；

【导师】 刘斌斌；

【作者基本信息】 兰州大学 ， 知识产权（专业学位）， 2014， 硕士

【摘要】 所谓商标与商号的冲突,实质上是商标权与商号权的冲突,二者的冲突在理论界和实务界都是比较棘手的难题,笔者从我国二者冲突现状着手,用比较分析法的研究方式和实证分析法的研究方式探讨了二者冲突的解决途径,特别对二者冲突的类型做了全面分析。本文共分四部分论述商标权与商号权冲突。首先,笔者从商标与商号的概念着手引出商标权与商号权的概念,以及商标权的取得,探讨了商标权与商号权的区别和联系。在这部分笔者肯定了商号权的知识产权地位,对以下商号权与商标权权利冲突的探讨奠定了基础。其次,笔者从知识产权冲突的界定着手,来探讨认定商标权与商号权权利冲突的标准,对二者侵权标准和二者权利冲突标准作了区分。通过商标权与商号权权利冲突的内涵,把二者冲突从两个维度进行组合分析,试图探讨出二者冲突的全部类型及表现形式。在这部分的最后,笔者还分析了造成二者冲突的原因。再次,笔者从比较法的视角探讨了各个国家法律是如何规制商标权与商号权冲突的,一般分为两种方式,第一种方式是把商标权或商号权作为优先权予以保护；第二种方式是利用《反不正当竞争法》进行规制。在考察了各个国家和国际公约对解决二者冲突的法律规定,笔者认为有许多值得我们借鉴的地方,比如几个部门法之间相互配合；.把商号权纳入在先权范围；采用“混淆”标准来判断二者的权利冲突；采用“淡化”标准来判断驰名商标或驰名商号。最后,笔者从两个角度探讨了解决我国商标权与商号权冲突的途径。第一个角度是在现有法律制度下如何缓解二者冲突,对司法机关而言应该坚持保护在先权原则、禁止混淆原则和利益平衡原则；对企业而言应该建立事前预防机制,进行商标商号一体化保护来规避抢注现象；对行政管理机关而言应该建立统一的商号检索系统和商号商标交叉检索系统。第二个角度是从立法的层面探讨解决二者冲突的途径,笔者建议把商号权纳入知识产权体系、对驰名商标的保护扩大至驰名商号、完善《反不正当竞争法》的内容使之更好地配合新《商标法》的实施。更多还原

【Abstract】 The so-called conflicts between trademarks and trade names are essentially conflicts between trademark right and trade names right. In both theory and practice, the conflicts are tricky problems. I start with the current situation of conflicts between the two, and explore ways to solve the conflicts with the help of study methods of comparative analysis and empirical analysis, in particular I conduct a comprehensive analysis of the types of two conflicts.This paper consist of four sections discussing the conflict between trademark and trade name rights.First, I started with the concept of trademark and trade name and then studied the trademark rights and trade name rights. I discussed the obtaining of trademarks and differences and similarities between trademark and trade name rights. In this section I affirmed the status of intellectual property rights of the trademark rights, and prepared for the discussion of conflicts between trademark rights and trade name rights to be discussed in following sections.Second, continuing with the definition of intellectual property conflicts, I explored the recognized criteria of conflicts for trademark and trade name rights and made a distinction between the two conflicting rights. According to the connotation of trademark and trade name rights conflicts, the conflicts were combined to two dimensions for further analysis, and tried to explore all types and forms of both conflicts. At the end of this part, I analyzed the causes of the conflicts.Third, from the perspective of comparative studies I discussed how the various state laws regulate the conflicts of trademark and trade name rights. Generally we have two ways:(1) the trademark and trade name rights are treated as priority and to be protected; and (2)"Anti-Unfair Competition Law" is used to regulate the conflicts. Based on careful studies of the various national and international conventions used to resolve the conflicts, I believe that there is much points we can learn from, for instance, coregulation of several Sector Acts, putting the trade name rights into the right category of priority rights, using the "confusion" criteria to determine the rights conflicts between the two; using the "dilution" standard to determine the well-known trademarks or well-known trade names.Finally, I discussed two ways to resolve the conflicts of trademark and trade name rights in China. The first one talked about how to ease the conflicts within the existing legal system. The judiciary should uphold the principle of prior right protection, the principle of prohibition of confusion and the principle of balance of interests. Enterprises should establish a mechanism to advance the prevention, integration of trademark and trade name protection to circumvent the rush-registry problem. Administrative authority should establish a unified trademark and trade names cross-retrieval systems. The second one discussed and provided solutions to resolve the conflicts from the perspective of legislation. I suggested to include trade names rights into intellectual property rights system, enlarge the well-known trademark protection to include well-known trade names and improve the content of "Anti-Unfair Competition Law" to make it fully support the implementation of the new "Trademark Law" in China.更多还原