【作者】 王滨；

【导师】 费鸿萍；

【作者基本信息】 华东理工大学 ， 工商管理（专业学位）， 2014， 硕士

【摘要】 目前,企业的产品管理能力已经成为直接影响企业的产品线战略的重要因素。因此,产品管理的成败直接关乎着企业的整体战略的实现与否,故而产品管理的实施得到越来越多企业的重视。无论是汽车行业、快消品行业还是IT行业都在产品管理方面都取得了可喜的成效。然而国响公司的OSS (Operation Support System)产品线下的诸多产品,在上市的过程中遇到了较大的阻力,甚至出现被客户强制下线的窘况。本文正在在这一背景下,选取国响公司OSS产品线作为研究对象,以探索企业的产品管理能够使用的策略。产品规划在国内外各行业已经有了长足的发展,但是在国内广电领域尚缺乏研究与实践。本研究是笔者在国响公司实际工作中所做的有关产品管理的危机处理的基础上,结合PEST以及SWOT等分析工具,分析了公司发展的现状、组织机构、产品管理状态以及存在的问题,并对广电客户与代理商进行问卷调查,系统分析了所获得数据,并结合了产品管理和产品规划以及产品的生命周期管理理论以及国响公司的实际情况设计了产品规划方案,制定了国响公司产品管理流程,并将其纳入了公司CMMI L3管理体系。本文对国响公司OSS产品线的产品管理策略的研究,一方面为学界在产品管理方面的研究提供了新的研究思路；另一方面有助于国响公司整体的产品管理能力的提升,为实现公司整体战略提供策略支撑；同时因国响公司在OSS产品线在广电领域占据领先地位,该研究也有助于行业内其他公司借鉴学习,提高行业的整体竞争力。更多还原

【Abstract】 Nowadays, whether the management of product is good or bad directly affects the strategy of product line for a company and then influences the fulfillment of the overall strategy of a company. So more and more companies focus on management of product. By this way, no matter automotive industry, FMCG industry or IT industry, they all get delightful results. However, some products belong to OSS product line of Gloryscience Co. Ltd. Face great challenge on the market and even meet the predicament---being forced offline by customers. Under these circumstances, this paper takes product line OSS of Gloryscience Co. Ltd. as object of study.Planning of product has long-term development in various industries at home and abroad, but in radio film and television field the study and practice of product planning is in sufficient. This study is a crisis management attempt happened in the practical work in Gloryscience Co. Ltd. of the author, use the analysis tool such as SWOT and PEST, in which the author analyzes the development condition of the company, organization, product management status and existing problems and conducted a questionnaire survey on actual customers and agents. Besides, by system analysis of acquired data and taking the actual situation of the company into consideration, the author devises the project of product planning for Gloryscience Co. Ltd. And product management process, which have been incorporated in the CMMI L3management system of the company.The study of OSS product line of Gloryscience Co. Ltd. Would be very helpful to improve the overall ability of product management and provide strategic support to realize the overall strategy of the company, on the one hand, and would help the company to maintain the industry leading position since Gloryscience Co. Ltd.is in the head of radio, film and television field on the other hand.更多还原