【作者】 谭芳；

【导师】 刘九洲；

【作者基本信息】 华中师范大学 ， 传播学， 2014， 硕士

【摘要】 出产中国十大名茶之一——信阳毛尖的河南省信阳地区,是中原历史悠久、著名的产茶区,信阳的茶文化是区域文化重要的组成部分。本论文从传播学仪式观的理论视角出发,将信阳地区当代茶艺馆中的茶文化传播作为研究对象进行多角度分析。信阳地区当代茶艺馆作为媒介和场域,进行了一场诗意的信阳茶文化传播仪式。本论文首先以宏观视角分析了当代茶艺馆与茶文化传播的现状,试图界定了茶文化的概念,总结了茶艺馆对茶文化传播的方式、特点与意义,在此基础上力求为研究的具体内容与背景做下铺垫。本论文将茶文化的传播视为一场赋有诗意的文化传播仪式,以微观的视角对仪式的构成、仪式的过程和仪式的具体特征依次进行具象的分析,认为：从仪式的构成来看,茶艺馆作为仪式的媒介和场所是一种延伸受众感官的“冷媒介”,它的每一处景致都混合着茶文化的古韵新曲,每一个细节都散发着茶香的诗意氛围；仪式表演中无论是茶具、解说词、肢体语言表达,还是配合表演的服饰、音乐、环境装饰等,都作为形式或手段注入茶文化元素服务于仪式；仪式的规则是基于表演程式和茶礼而制定的。从仪式的过程来看,诗意的仪式体现在以信阳毛尖茶艺表演为内容的仪式表演中。从仪式的特征来看,具有程式化控制性、文化趣味性与文化表演性三个具体特征。本论文从象征性符号分析的角度出发,将仪式看做一个集合了诗意的象征性符号的象征系统,做了关于符号信息喻意、象征性互动、意义的诠释这三个维度的分析,得出：在关于信阳茶文化和地域文化的象征性符号表意中,信阳茶艺馆中进行的茶文化传播仪式在“寓教于乐”的轻松闲适的传受互动模式中,进行了基于“想象的区域文化共同体”的文化认同下的信阳茶文化传播,共享了在赋有浓厚“信阳味儿”的区域文化心理影响下的茶文化仪式传播意义。更多还原

【Abstract】 Xinyang area,where produces Xinyang Maojian tea in Henan province, is a tea producing area with long histories and high reputation in the Central Plains. As an important part of regional culture, tea culture in Xinyang has been developing a ritualized communication of poetry and shared significance through tea houses in the area as the medium and the field.The thesis firstly analyzes contemporary tea houses and the current situation of the communication of tea culture from a macro perspective. It strives to define the concept of tea culture, summarize the means, characteristics and significance of tea culture communication through tea houses, which paves the way for the details and background of the research.The thesis regards the communication of tea culture as a poetic ritual of cultural communication and concretely analyzes the constitution, the process and the features of ritual from a micro-perspective. It holds the point that as a medium and a field of ritual, the tea house is a cold medium that can extend the senses of audiences in accordance with the constitution of ritual. In a tea house, the new melodies mixed with ancient rhymes of tea culture can be found in every scene and the poetic atmosphere with tea can be savored in every detail. The performances of ritual, including the tea set, commentary, body languages, the costume, the music and environment decoration, are all filled with tea culture and served for the ritual as forms or methods. The rules of ritual are based on the performance pattern and the tea etiquette. According to the process of ritual, the performances, the content of Xinyang Maojian tea art, embodies the poetry of ritual. In terms of the features of ritual, this kind of ritual has three concrete features, that is, stylized controlling, cultural interestingness and cultural performing.From the angle of analysis of symbols, the thesis also considers the ritual as a symbolic system with poetic symbols. Through the analysis of three different dimensions including the messages of symbolic Information, symbolic interaction and interpretation of significance, the thesis draws a conclusion that with respect to the ideographical expression of symbols of tea culture and regional culture, a ritual of tea culture communication does exists in the tea house in Xinyang. In such an interactive mode with edutainment the ritual conducts a tea culture communication which has the cultural identity based on an imaginary regional cultural community. Moreover, the ritual also shares the significance of the ritual of tea culture communication that is full of Xinyang characteristics under the influence of regional cultural psychology.更多还原