【作者】 刘鹏；

【导师】 高力群；

【作者基本信息】 河北科技大学 ， 设计艺术学， 2014， 硕士

【摘要】 当今社会，知识经济大爆炸，旅游业作为当今世界的新兴产业，拥有着惊人的发展的速度。在这其中的旅游纪念品的色彩、标识、图案都蕴涵有民族文化属性、人文属性和环境属性特定的涵义。当下世界经济新的增长热点中旅游将扮演重要的角色，所以，应用视觉传达的有效手段来提升旅游纪念品包装设计的质量已成为当务之急。随着西柏坡红色旅游的迅速发展，不论是接待游客量还是旅游产业销售收入，都是呈现迅猛上升的趋势，同时，政府与社会的逐步重视与发展规划，也在催生着西柏坡旅游产业的不断发展。但是相比之下，处于西柏坡旅游经济产业链条上的重要一环:西柏坡旅游产品设计（包括包装设计）却没有及时的产生相应的进步和发展。这就产生了一个窘境，造成了西柏坡旅游产品的购物市场的尴尬景象。与河北省的丰富的红色旅游资源和旅游业尤其是红色旅游发展的猛烈势头相比，是很不匹配的。甚至会制约后者的发展。因此对于西柏坡旅游产品的设计开发应当予以特别的关注，对于本课题研究的包装设计领域也同样需要特别的分析与关注。一方面，这样的关注可以焕发出西柏坡旅游商品新的活力，极大地有利于西柏坡红色旅游的业的发展；另一方面，就包装设计领域本身来说，对于红色旅游产品包装设计的探索，也是一个新的颇具设计价值的可探索领域，具有深刻的设计意义和社会意义。本文正是在西柏坡旅游商品的现有市场状况的实地调研基础上，对开发设计西柏坡特色的红色旅游商品包装进行探索和研究。首先，文章对红色旅游产品开发的研究背景和研究的意义进行了详细的阐述，同时，以旅游产品的基础概念为理论基础，调研西柏坡的红色旅游纪念品包装的设计现状和存在的问题，进一步明确了西柏坡旅游商品的开发策略的重要性。然后，提出了西柏坡旅游产品包装设计开发时应注意的细节，为设计出独特的包装产品提供了思路。最后，针对这些设计角度，探索新的具有西柏坡旅游红色特点的、具有红色文化内涵的、具有较高艺术性和实用性的包装设计，为西柏坡红色旅游行业的发展添砖加瓦，提供借鉴。更多还原

【Abstract】 Along with the arrival in knowledge-based economy ages, tour industry’s havingbecome nowadays world is new economy growth industry, develop speed is astonishing.This text for the tour trophy pack material of the usage analysis scoop out it of racecultural attribute, humanities attribute and environment attribute. The color, marking,drawings of tour trophy all have particular connotation. The tour will become nowadaysnew economic growth in the world order, therefore, the quality which makes use of thevalid means that the sense of vision inform to promote the packing design of the tourtrophy has become urgent matter of the moment. At present, red tourism in Xibaipo isdeveloping rapidly. Both the number of reception and annual sales income are showingconstantly rising trend. In contrasts, red tourism commodities of Xibaipo have notachieved timely follow-up and development, which directly cause depression of shoppingmarket of Xibaipo red tourism. The current weak and seriously backward developmentsituation of tourism commodities is very disproportionate with the extremely rich redtourism industry in Hebei Province. Therefore, the development, study and design ofXibaipo tourism commodities should be paid special attention. On one hand, it could helprevive Xibaipo tourist commodities and vigorously promote the development of Xibaipored tourism, on the other hand, it could make tourists renew tour experience thoughtourism commodities so that they can realize the education significance and value ofXibaipo red tourism.The paper is on the research of the development and packing design of Xibaipocharacteristic tourism commodities with the basis of field survey on current marketsituation of Xibaipo tourism commodities. Firstly, the author of this paper illuminates themeaning and background of related study progress between China and foreign countries.Secondly, the author this paper makes an investigation on the current market conditions ofXibaipo tourism commodities with the theoretical basis concept and classification oftourism commodities, and tries to understand the shopping psychology and demand oftourists, and then analyzes the key problems which exist in design and development ofXibaipo tourism commodities packing. Thirdly, for the sake of solving the existedproblems, this paper further clarifies the development strategies of Xibaipo tourismcommodities packing. Fourthly, this paper puts forward some principles that should be insisted on during the development and packing design characteristic tourism commoditiesfor Xibaipo. Fifthly, on the basis of analysis of culture symbols situation in Xibaipotourism commodities, this paper attempts to design and develop some packing of tourismcommodities which not only having unique red culture connotation but also having higherartistic quality and practical applicability as well as to use, keep and carry. Overall, themain purpose of writing this paper is to improve the packing design and development ofcharacteristic tourism commodities packing of Xibaipo in order to have some promotingeffect on the whole development of Xibaipo red tourism. Meanwhile, the author of thispaper also hopes to explore the path and provide reference for red tourism of HebeiProvince even the whole development tourism commodities.更多还原