【作者】 陈浩；

【导师】 谢国娥；

【作者基本信息】 华东理工大学 ， 工商管理（专业学位）， 2014， 硕士

【摘要】 随着中国进入WTO,我国的汽车产业正以前所未有的速度迅猛发展,到2012年,中国汽车年产销已经超过1900万辆,超越日本和美国,成为全球第一大汽车产销市场。中国如此庞大的汽车及汽车零部件市场,吸引了全球几乎所有的汽车制造商和主要零部件公司。从现实情况来看,国外品牌的汽车和汽车零部件,包括全进口或者合资组装的,在中国的市场上大行其道,占据了大部分的市场份额,攫取了丰厚的回报,然而由于技术、质量甚至消费观念的原因,本土汽车品牌在中国市场上却举步维艰,生存空间一次又一次的被挤压。与此同时,中国作为全球商品的制造基地,向世界各地输出大量的商品,中国采购(CHINA SOURCING)一时间成为热门词,各大买家纷至沓来在中国建立采购办事处、采购中心,实施国际化采购。然而热闹中,中国本土企业却惘然若失,一时找不到“方向”。热衷于国际采购的是国外品牌、海外的大公司,中国的本土企业却依然是瞻前顾后、犹豫不决。对于国际采购意识的薄弱、对于国际采购经验的不足,都是制约着中国企业实施国际化战略、进行国际采购的问题。中国本土企业如果想进一步的发展,必须在国际化上下功夫,努力提高品牌竞争力,培养和建立国际采购组织和采购人才,实施国际采购。为此,本文着眼于中国本土的汽车制造企业-吉利汽车,在吉利汽车公司实施国际化战略的过程中,对于“汽车零部件的国际采购管理”这一课题,进行探讨和研究,希望通过对吉利汽车海外采购管理的实践分析,提出在国际采购过程中对于国际采购供应商管理、国际采购供应链信息平台、国际采购本地化产品开发管理等方面的改进措施。希望通过对上述一系列内容的分析探讨,能够使国内汽车企业认识到国际采购的价值和重要性,了解到如何成功建设国际采购体系,并且在过程中改进的措施和方案。在这个意义上,本篇论文具有一定的现实意义与参考价值。更多还原

【Abstract】 With China’s entry into the WTO, Chinese auto industry is developing with unknown rapidly speed. By2012, China’s vehicle sales have reached more than19,000,000units, surpassing Japan and the United States, became the world’s largest car market. China’s huge auto and autoparts market, attracted almost all automobile manufacturers worldwide and main parts company. Foreign auto and autoparts get more and more popular in China’s market, occupied most of the market share, while the living space of Chinese local automobile brand will be further compressed.At the same time, China as a global manufacturing base of commodity, exporting to all over the world. China procurement (CHINA SOURCING) becomes a hot word, each big buyers come in a throng established purchasing office, shopping center in China to implement the international procurement. However busy, Chinese local enterprises have disconcertedly felt lost with no "direction". Interested in international perchasing is great companies of foreign brand, multinational large enterprises, while Chinese local enterprises still is overcautious, shilly-shally. For the weak awareness and the lack of experience in international procurement, China’s local enterprises are facing the problem of restricting the international procurement and implementing the strategy of internationalization. If China’s local enterprises want to further development, we must take the international efforts, and strive to improve the competitiveness of the brand, culture and the establishment of international purchasing system and personnel, the implementation of international purchasing.Therefore, this text focuses on China’s domestic automobile manufacturing enterprise-Geely Automobile. It focuses the process of the implementation of international strategy, for the issue of "autoparts international purchasing management". Under the discussion and research, the writer hopes that through practical analysis on Geely overseas purchasing management, proposed the optimization measures for supplier management, supply chain information platform, localization product development and management during the process of international purchasing. Through the analysis of a series of content, it wished to make the domestic automobile enterprises realize the value and importance of international purchasing, and understand how the success of the international purchasing system, and improve the measures and processes. In this sense, this text has practical significance and reference value.更多还原