DS公司企业文化建设研究

【作者】 王斌；

【导师】 范王榜；

【作者基本信息】 西北大学 ， 工商管理（专业学位）， 2013， 硕士

【摘要】 企业中的企业文化在企业管理中被广泛运用。在理论上,企业文化是企业的价值观念,企业的道德观念与企业对于员工和领导的行业要求的组合。它是企业在当时经济情况、社会情况下,企业所有员工都要执行的行为准则。在经济与市场快速发展的21世纪,企业也面临着非常大的竞争,往往一些大的企业,它存在的价值缘于它的企业文化,因此,企业所竞争的通常是企业文化。在这样的竞争环境下,一个企业的企业文化也成为了一种与其他企业相竞争的核心能力。建设富有特色且优秀的企业文化,对于提升企业自身的核心竞争力和有效参与经济市场的竞争都是至关重要的。由此,本文就DS公司企业文化建设优化展开了一系列的研究。通过研究发现,DS公司企业文化建设主要存在以下问题：企业文化建设与公司发展战略联系的紧密度不够,企业仍然缺乏一套可行的高效的企业文化建设运行机制,企业缺乏领导带头和密切参与的企业文化建设组织,企业文化建设水平提升缓慢以及员工对企业文化建设参与度不高等问题,本文对以上问题提出具体的优化措施,主要为公司高管率先垂范增强客户服务理念、增强客户服务能力,提高企业经营效益以员工为本,实施民主管理和情感管理相结合的管理策略塑造符合企业现状的良好的企业形象为全体员工塑造一种健康积极、活力向上的工作氛围和温馨舒适的生活氛围。更多还原

【Abstract】 The enterprise culture has been widely used in enterprise management. In theory, the enterprise culture is the enterprise values, enterprise ethics and enterprise for portfolio requires the staff and leadership of the industry. It is the enterprise is in at that time the economic situation, social situation, enterprises of all employees to implement the code of conduct. With the rapid development of economy and the market in twenty-first Century, enterprises are facing great competition, often some of the large enterprises, value because it exists in its corporate culture, therefore, the enterprise competition is usually the enterprise culture.In this competitive environment, enterprise culture has become the core ability of the enterprise and other enterprises competition. Therefore, the construction of unique and excellent enterprise culture, to enhance the core competitiveness of enterprises and help enterprises to participate in international market competition is very important. Therefore, in this paper, a series of research on DS company enterprise culture construction optimization.Through the research discovery, the enterprise culture construction of DS company mainly has the following problems:contact the development strategy of enterprise culture construction and the close degree is not enough, the enterprise still lacks a set of feasible and efficient enterprise culture construction and operation mechanism, enterprises lack of organization and the enterprise culture construction leadership and is closely involved in the cultural construction level, enterprises to enhance the slow and slow employee participation in enterprise culture construction are not the high degree of participation, this paper puts forward specific measures for the above problems, the main company executives to lead by example to enhance customer service concept, enhance customer service capabilities, improve enterprise management efficiency based on staff, the implementation of democratic management and emotional management combining the management strategy of the good shape with their location corporate image to create positive and healthy, vibrant atmosphere and warm and comfortable living atmosphere for employees.更多还原