电力营销管理信息系统的分析与设计

【作者】 李坚；

【导师】 李刚；

【作者基本信息】 云南大学 ， 软件工程， 2013， 硕士

【摘要】 随着市场经济的发展,电力体制改革的深入,电力市场正日趋成熟。为了适应这种新的形式,供电企业必须以市场和客户服务为核心,建设适应电力市场发展的电力营销管理信息系统是供电企业提高电力营销现代管理水平适应市场发展的迫切需要。本文以企业电力营销管理为背景,按照信息化营销财务管理的要求,对营销管理系统进行了研究分析,采用了SOA的应用软件构架和组件化技术设计开发,我们选择使用ORACLE作为本系统数据库。根据现有的营销管理系统的相关知识,首先分析了系统的业务流程,并得出系统的功能需求,电力营销管理系统包括电能信息采集与监控、客户缴费、客户服务、需求侧管理和客户关系管理由五个模块组成。根据得出的这五大模块,详细研究分析了各模块功能的实现,以及系统的架构设计、功能模块设计、数据库设计,最后进行了界面设计,完成一个功能完整、性能优越的电力营销管理系统。电力营销管理信息系统的开发与应用将更进一步使电力客户的用电得到便利,供电企业电力营销管理水平进一步提高,进一步推动国家电网智能化和营销智能化的发展。更多还原

【Abstract】 With the development of market economy, the reform of electric power system, electric power market is mature. In order to adapt to the new form, the power supply enterprise must take the market and customer service as the core, construction meet the electric power marketing management information system of electric power market development is the power supply enterprises to improve the modern management level of power marketing meet the urgent need of market development.Based on the electric power enterprise marketing management as the background, for the research and analysis, adopt the SOA architecture and modular technology design and development of application software, using Oracle as database platform. According to the existing knowledge of marketing management system, firstly analyzes the system of business process, and system functional requirements, the electric power marketing management information system including power real-time acquisition and monitoring, customer contribution, customer service, demand side management and customer relationship management (CRM) consists of five modules. According to conclude the five big modules, detailed research and analysis of the realization of the function of each module, and system architecture design, function module design, database design, finally has carried on the interface design, complete a fully functional, superior performance of the electric power marketing management system.Development and application of electric power marketing management information system will further enable the power of electricity customers to get convenient, power supply enterprise marketing management level to further improve, further promote the development of the national grid intelligence and marketing intelligence.更多还原