【作者】 王晓琼；

【导师】 刘辉修；

【作者基本信息】 中南大学 ， 翻译， 2012， 硕士

【摘要】 随着改革开放的深入和经济全球化的不断推进,中国旅游业发展势头愈加迅猛。为了迎合这股“全球化””热潮,更为了吸引更多国外游客,打造国际知名品牌,各城市景区景点纷纷配置中英双语公示语。公示语语言简洁、主旨明确且覆盖范围广,是对外交流和宣传的重要组成。国内学者更是形象地称之为“城市的名片””,其重要性可见一斑。然而,现有的相关研究表明,我国旅游业的英文公示语虽数量可喜,质量却着实令人担忧。很多景区景点推出英文公示语仅仅是为了“跟风”,这些低劣的译作不但给来华游客带来很多不便和困扰,而且降低了景区素质,严重影响我国的国际形象。可见,对现有公示语英译错误进行系统分析并采取相应措施予以完善,努力提高我国英文公示语质量刻不容缓,这也正是本研究课题的目的所在。为了确保本课题的真实性和可信度,笔者特意选取了自己的家乡——素有“泉城””美誉的山东省会城市济南为研究对象,对包括大明湖、趵突泉、千佛山、园博园在内的八处景区做了实地考察并收集了大量语料。鉴于公示语特有的交际功能和目的,本文特地以目的论为理论指导,对译文进行了研究。全文主要分为四部分：第一部分是对公示语的系统论述。该部分主要介绍了公示语的定义、文本类型、功能、分类。第二部分对中英文公示语的相同点进行了对比分析。第三部分讨论了济南各景区公示语译文所存在的问题并提供了相应的解决方案和改译版本。根据诺德的错误归类,笔者将语料中存在的错误大体分为语言、语用和文化三类,对每一类错误进行了细分和详尽剖析,最后结合前文提到的中英公示语的不同特点对每一处错误译文进行了修正。本文的撰写参阅了相关理论书籍并借鉴了前人的优异成果,其研究结果不但能够使济南主要景区公示语的英译质量得以改善,同时为今后该领域的相关研究提供了参考。更多还原

【Abstract】 With China’s continuing reform and the rapid development of globalization, tourism is becoming one of mainstay industries of China. Many scenic spots provide English signs to attract more foreign tourists and build an international brand name. With its conciseness and clearness, the sign, which is named "card of the city" by domestic scholars, contributes greatly to our foreign affairs. However, current C-E translations of public signs are still far from being satisfactory, many English public signs in scenic spots are put up only to follow the fashion, which not only bring lots of inconvenience and confusion to those foreign tourists but also leave a bad impression on them. Therefore, improving the quality of domestic sign translation is of great significance.Actually, complete equivalence is almost impossible to achieve because of the intrinsic distinction between Chinese and English. In consideration of the special communicative propose of signs, the Skopos theory is adopted as theoretical framework for C-E translation of public signs. This thesis is composed of three chapters. Chapter1briefly introduces the conception of public sign, including its definition, text-type, functions, and characteristics, which provide a comprehensive introduction of public signs for translators. In Chapter2, the author probes into a comparative analysis of Chinese and English public signs contributing much to the improvement of C-E public sign translation. Chapter3focuses on problems in the data and relating solutions. Basing on Nord’s category of "translation errors", the author classifies the problems into three types:linguistic problems, pragmatic problems and cultural problems, each of which can be further categorized. All problems are analyzed in detail as well as the improved versions. To ensure the authenticity and the persuasiveness, all data used in this thesis are collected from the author’s hometown Jinan, the capital of Shandong province, where contains many places of interest.Anyhow, basing on the study of translation theory books and achievements made by domestic scholars and masters, the research result of this thesis not only improves the current situation of C-E sign translation in Jinan scenic spots but also lays foundation for the subsequent researches in this or other relevant field.更多还原