【作者】 张海彬；

【导师】 张倩；

【作者基本信息】 哈尔滨工程大学 ， 企业管理， 2013， 硕士

【摘要】 我国改革开放以来，企业活力大大增加，同时市场竞争也变得越来越激烈，特别是当我国加入WTO后，各企业既要面临国内企业残酷的竞争又要考虑国外企业带来的威胁。所以在当今激烈的竞争环境下，企业竞争情报对企业的生存与发展就变得越来越重要。企业竞争情报的知识转移则是服务于企业竞争情报，有利于企业更高效的获取和研究企业竞争情报，提高企业的创新能力。众多因素影响着企业竞争情报的知识转移，各要素之间的联系复杂多变，研究各影响因素对企业如何识别企业竞争情报的知识转移模式具有重要作用，因此企业竞争情报的知识转移模式研究在理论和实践方面都具有重大意义。本文从知识转移的角度出发，将企业竞争情报视为一类知识，拟用模糊神经网络方法完成企业竞争情报的知识转移模式识别，建立指标评价体系与模型，运用定性分析与定量分析的方法来研究企业竞争情报的知识转移模式，并提出相关对策来保证企业竞争情报的知识转移模式顺利运行。首先，分析企业竞争情报的知识转移模式中的各要素。包括：企业竞争情报的理论分析、企业竞争情报的知识转移影响因素以及结合联系强度理论对企业竞争情报的知识转移模式进行分类。然后，利用模糊神经网络方法构建企业竞争情报的知识转移模式识别模型。通过分析各要素对企业竞争情报的知识转移模式的影响，构建指标体系，通过发放调查问卷的方式来获取数据，运用数学方法将初始数据进行模糊化处理，用于训练BP神经网络，使本文构建的模型具有适用性。选取特定企业作为实证目标，完成企业竞争情报的知识转移模式识别。最后，根据上述研究成果，提出保障企业竞争情报的知识转移模式顺利运行的对策建议。更多还原

【Abstract】 Since our country has taken the policy of reformation and opening， manyenterprises enhanced their energy. However， Competition is also becoming more andmore intense. Specially，when we join in the WTO， every enterprise must face boththe cruel competition from domestic enterprises and the threaten from foreignenterprises. So in the competitive environment， Enterprise competitive intelligenceknowledge has become more and more important for the existence and developmentof every enterprise. The knowledge transfer of enterprise competitive intelligence isserved to enterprise competitive intelligence. The knowledge transfer of enterprisecompetitive intelligence contribute to the collect and research of enterprisecompetitive intelligence， improve the innovation ability of enterprise. There aremany factors of The knowledge transfer of enterprise competitive intelligence，thereare complex and volatile relationships among these factors. Researching therelationships and interaction among these various factors is important to choose thepattern of the knowledge transfer of enterprise competitive intelligence. Currently，researches on the pattern of the knowledge transfer of enterprise competitiveintelligence has great significance in theory and application. In this paper， from theperspective of knowledge transfer， put the competitive as a kind of knowledge，choose the pattern of the knowledge transfer of enterprise competitive intelligence byfuzzy neural network method， establishing index systems and models， researchingby both quality analytic procedure and quantity analytic procedure， and finallyputting forward relevant advices.First，analyze factors of the pattern of the knowledge transfer of enterprisecompetitive intelligence， which mainly include the theoretical analysis of enterprisecompetitive intelligence， the factors of the knowledge transfer of enterprisecompetitive intelligence and the classification of the patterns of the knowledgetransfer of enterprise competitive intelligence by the strength theory.Second， establish choose model of the pattern of the knowledge transfer ofenterprise competitive intelligence with fuzzy neural network method. To establishindex systems by analysis the impact of various the knowledge transfer of enterprisecompetitive intelligence，obtain the necessary data by issuance of the questionnaire. fuzzy processing of the initial data with mathematical technique for the training of BPneural network and numbers of training and adjustment. Afterwards， Select specificenterprises to complete the choose of the pattern.Finally， put forward measures to security the Smooth running of the pattern ofknowledge transfer of enterprise competitive intelligence with the research results.更多还原