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沈阳机床集团发展战略研究

Research on Developing Strategy of SYMG

【作者】 李冬

【导师】 李志刚;

【作者基本信息】 吉林大学 , 工商管理, 2013, 硕士

【摘要】 在中国工业化、城市化快速发展过程中,中国机床行业经过了一段高速增长的黄金时期,但“大而不强”仍然是中国机床行业发展的鲜明特征,中国机床行业用了三十年实现了“由小变大”的快速发展,但面临由大到强的跨越,却始终难说取得实质性的进展。如何实现中国从机床大国向机床强国的转变,长期以来都是中国机床行业发展研究的最重要课题。一直以来,人们对中国机床行业发展的研究通常集中在产品与技术研究方面,宏观上探讨产品技术发展方向、核心技术突破方面做了很多研究工作,行业协会及专家也对未来发展趋势从技术层面与行业宏观理论层面进行了一些探讨,但缺乏从企业经营层面入手研究探讨如何做大做强,实现转型升级、快速发展。SYMG通过近年来的快速发展,通过自身努力已初步实现了企业规模增长,但在解决“大而不强”的问题,仍需要进一步努力,彻底改变企业产品水平与国际化经营水平低的局面。本文设想通过对SYMG的企业内外部环境论证分析,解读SYMG发展所面临的新形势和新挑战;寻找影响SYMG发展存在的问题和主要的制约因素,然后进一步尝试提出解决的思路与举措,希望以此可以找到一条可供SYMG参考的转型升级可行路线。通过分析SYMG,挖掘影响发展的内部因素,并结合具体环境分析SYMG经营状况、竞争与合作关系,更多通过细节进行分析和思考。由于不同企业都具有各自不同的特点,如果没有切实的深入了解是无法抓住关键问题的,因此本文侧重于在社会与行业大的经济环境下的来研究分析企业发展战略,通过对SYMG在发展过程遇到的具体问题进行解析和研究,提出制定SYMG的发展战略的有意义的参考,并以此进一步研究中国机床行业转型升级的道路。

【Abstract】 In China’s industrialization and urbanization process of rapid development,China ’s machine tool industry after a period of rapid growth in the golden age, butthe " big but not strong " is still the development of China’s machine tool industry,distinctive characteristics, China ’s machine tool industry took three years to achievea " from small to big," the rapid development, but faces from large to strong leap,but always hard to say substantive progress. How China from the machine powershift power to the machine, machine tool industry has long been China ’s most im-portant research topics.It has long been China’s machine tool industry studies usually focus on productand technology research, explore the macro product technology development, thecore technology breakthrough has done a lot of research work, industry associationsand experts on the future trends from the technical level macro-theoretical level andindustry done some research, but the lack of enterprise management level, startingfrom research into how bigger and stronger, to achieve the transformation and up-grading, and rapid development.SYMG through rapid development in recent years, through their own effortshave been initially realized the enterprise scale growth, but in addressing the " big butnot strong " problem, further efforts are needed, completely changed the level of en-terprise products and the low level of international operations of the situation.This envisaged by the internal and external environment SYMG argumentationanalysis, interpretation SYMG new situation and challenges facing the development;Looking affect SYMG major development problems and constraints, and further at-tempts to propose solutions to the ideas and initiatives in the hope that here you willfind a reference for SYMG upgrade feasible route.By analyzing SYMG, tap internal factors that affect development, combinedwith specific environmental analysis SYMG operating conditions, competition and cooperation, more analysis and thinking through the details. Because different com-panies have different characteristics, if there is no real understanding can not graspthe key issues, this article focuses on the social and economic environment of theindustry ’s largest research and analysis to business development strategy, throughSYMG in the development the specific problems encountered during parsing and re-search development strategy proposal for a SYMG meaningful reference, and in orderto further the study of Chinese machine tool industry transformation and upgrading ofthe road.

【关键词】 发展战略机床行业SWOT分析
【Key words】 Developing StrategySYMGSWOT
  • 【网络出版投稿人】 吉林大学
  • 【网络出版年期】2014年 04期
  • 【分类号】F272;F426.4
  • 【被引频次】3
  • 【下载频次】291
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