【作者】 刘琳；

【导师】 余翔；

【作者基本信息】 华中科技大学 ， MBA， 2013， 硕士

【摘要】 我国汽车市场保持高速增长，成为跨国汽车公司最重要的市场。跨国汽车公司在进入我国市场之时或之前就针对我国汽车市场制定了完善的专利战略。由于我国汽车企业的专利保护起步较晚，意识薄弱，专利管理水平低下导致与跨国汽车公司的专利战中处于劣势地位。本文通过对汽车公司大量专利数据的搜集与整理，从跨国汽车公司、合资汽车公司和我国汽车企业专利申请量、专利种类、技术领域各个方面进行分析和预测，将跨国汽车公司与我国汽车企业的专利申请数据进行比较，指出我国汽车企业专利申请落后于跨国汽车公司的原因。本文总结跨国汽车公司在华专利战略的总体特征，依托自身资源优势获取尽可能多的基本专利、控制合资企业专利数量并发起专利诉讼、新能源汽车研发成技术争夺点；并以丰田公司为例分析跨国汽车公司在华实施的基本专利战略、专利网战略和专利诉讼战略，打压我国汽车企业的自主创新的战略运用；从有利影响和不利影响两个方面分析跨国汽车企业在我国实施专利战略的影响。本文运用PEST（政治环境、经济环境、社会环境、技术环境）分析模型对中国汽车行业的宏观环境进行分析，提出我国汽车企业应综合运用取消对方专利战略、交叉许可战略、利用失效专利战略、专利回输战略和专利诉讼应对战略，以求在专利战中后发制人，赢得未来市场。更多还原

【Abstract】 With continuous and remarkable growth rate in car sales, China has now become themost important market for auto multinationals. Before entering Chinese market, they haveformulated sound comprehensive patent strategies particularly designed for China. NativeChinese auto companies, resulting from the facts of being a latecomer, inadequate patentsensitivity and low standards of patent management, are at a disadvantage in patentcompetition with foreign competitors.Via processing a considerable collection of auto patent data gathered, the articlepresents analyses as well as comparisons of the features of patent applications submittedby auto multinationals, native auto makers and their joint ventures, in regard to quantities,categories and related technical areas. Beyond, it points out why native auto industry lagsbehind on this front. The article further sums up the characters in the patent strategies ofauto multinationals. For example, they exploit as many fundamental patents as possible bymaking the most of their upper hands in resources. They manipulate the numbers ofpatents belonging or licensed to their joint ventures in China while are poised to bringpatent-related suits against any infringement of their patents. Their greed for patent turnsthe research and development of new-energy-propelled vehicles into a fierce contest.Exemplified by Toyota, the article analyzes different parts of multinationals’ currentstrategies, including basics, group application of linked inventions and litigation. All ofthem are designed to suppress native auto companies’ implementation of their strategiccommitment to innovation initiative. Still, it dissects the consequences of these strategiesin respect of both beneficial and adverse implications. Moreover, the article analyzes themacro situation of native Chinese auto industry with the help of PEST (Political,Economic, Social and Technological environment) model, puts forward countermeasuresaiming to win future market against all present odds. Among them are integratedapplications of the methods that may be used to nullify the patents of contenders,utilization of lapsed patents, etc.更多还原