【作者】 李瑛；

【导师】 宋之杰； 吴庆余；

【作者基本信息】 燕山大学 ， 工商管理， 2012， 硕士

【摘要】 一个企业科学地制定战略规划，对自身提高市场竞争能力、实现可持续发展具有重要意义。本文以二十二冶集团的战略管理作为研究课题，旨在通过设计一整套适合该集团的战略管理体系，为其未来五年的发展指明方向，同时争取为国有大型建筑企业的改革与发展提供一定的借鉴。本文按照理论与实证相结合的研究思路，首先对世界主要战略管理学者的经典战略管理理论和企业价值链理论进行了简要阐述；其次又运用PEST模型、五力竞争模型、SWOT分析法对该集团面临的内外部环境进行了比较全面的分析，总结和提炼出该集团面临的政治、经济、社会、技术环境，以及在建筑业、房地产业、装备制造业和资源开发业面临的机遇和威胁。然后在环境分析的基础上提出该公司总体战略、战略目标体系、各业务板块战略以及各职能战略。其总体战略的核心是提高企业市场转型能力和改革创新能力，职能战略包括人才强企战略、技术创新战略、资本运作战略、管理提升战略、品牌提升战略、企业文化战略。最后运用动态战略管理理论、战略组织理论以及平衡计分卡（BSC）方法，建立了战略动态调整机制、战略绩效管理体系、高效组织体系等一整套的战略实施与控制系统，保证战略的顺利实施。其中在战略绩效管理内容中以企业战略为导向，建立了价值创造、风险控制、竞争能力、综合管理共四个考核维度，这是对平衡计分卡工具的创新性应用，可以有效地促进战略的实施。更多还原

【Abstract】 The enterprise scientifically formulate strategic planning, can enhance its marketcompetitive ability and promote the realization of sustainable development, has thevital significance.22MCC Strategic Management as a research subject, aims to designa set of strategic management system for the group’s direction for the next five yearsof development, while seeking to provide a reference for the reform and developmentof large state-owned construction enterprises.In this thesis, in accordance with a combination of theoretical and empiricalresearch ideas, brief description of the world’s leading strategic management scholarsclassic strategic management theory and the corporate value chain theory. Then alsouses the PEST model, The Five Competitive Forces model, SWOT analysis of theGroup is exposed to internal and external environment, a more comprehensive analysis,summarize and extract out the group is facing political, economic, social,technological environment, as well as in the construction industry, opportunities andthreats faced by the industry of real estate, equipment manufacturing and resourcedevelopment.Then in the environmental analysis is presented on the basis of the company’soverall strategy, strategic target system, the business strategy and function strategy.The core of its overall strategy is to improve the enterprise market transformationcapacity and reform and innovation capacity, functional strategies including talentthriving enterprise strategy, technology innovation strategy, capital operation strategy,management improvement strategies, to enhance the brand strategy, corporate culturestrategy.Finally using dynamic strategic management theory, organization theory and thestrategy of Balanced Scorecard (BSC) method, to establish a strategic dynamicadjustment mechanism, strategic performance management system, efficientorganization system of a set of strategy implementation and control system, in order to ensure the smooth implementation of the strategy. The strategic performancemanagement system this part of contents, adhere to the enterprise strategic orientation,to establish a value creation, risk control, competition ability, comprehensivemanagement of a total of four evaluation dimensions, this is the innovative applicationof the balanced scorecard, which can effectively promote the implementation of theenterprise strategy.更多还原