【作者】 王娟；

【导师】 岳晓华；

【作者基本信息】 广西大学 ， 新闻与传播， 2013， 硕士

【摘要】 校园媒介指在校园内存在的,具有官方性质的,用于公开传播信息的、有具体形态的介质或工具,在引导学生思想、加强文化建设、扩大社会影响等方面都发挥着极为重要的作用。近几年来,由于教育行业和传媒行业的发展,校园媒介也得到了较快的发展。但是,部分高职院校在校园媒介建设的过程中往往不考虑自身现实状况,仅仅是照搬办学规模较大的本科院校的经验和做法,片面的追求媒介种类的“多”和媒介规模的“大”,造成了校媒发展良莠不齐、内容单调乏味、更新速度慢、影响不大等后果。本文按照“是什么—如何建设—效果怎样—反思意见”的思路,将全文分为了四个部分,理论与实践相结合,对高职院校的校园媒介建设经验、意义、做法和问题进行了全方位的思考。文章以广西工商职业技术学院为个案,通过对广西工商职业技术学院新校区校园媒介建设的跟踪调查,了解当前高职院校校园媒介建设过程中容易遇到的实际困难和问题。同时,本文采用了问卷调查法和访谈法对该院的校媒建设效果进行评估,根据评估意见、结合当前社会媒体的建设经验做出了一些思考,试图为高职院校如何更好地做好校园媒介建设提出了一些切实可行的建设性意见。更多还原

【Abstract】 Campus media is a concrete form of medium or tool, appearing on the campus officially, for disseminating the public information. It plays an important role in guiding the students’ thinking, promoting the cultural development and increasing social impact, etc. In recent years, campus media has a rapid development for the education and media progressing very fast. However, in the process of campus media construction, some vocational colleges don’t take their real situation into account, just copying some large undergraduate colleges and universities mechanically and playing an undue emphasis on "Many" kinds and "large" scales of media. In this case, the campus media development is of varying qualities, stultifying content, and slowly updating, expanding the influence, and so on.This paper consists of four parts, following the structure what is campus media——how to build campus media——what is the effect——how to build better campus media. It combines theories with practices, and has an all-around thinking of the construction experience, significance, methods and problem of campus media in vocational colleges. This paper is based on the study in Guangxi Vocational College of Technology and Business, tracking studies in its new campus and studying the problems and questions from the construction of campus media in present vocational colleges. Meanwhile, this paper makes an estimate in this college by questionnaires and interviewing. Also, this paper makes a comprehensive thinking in its constructing experience and put forward some feasible suggestion in how to build a marvelous campus media.更多还原