【作者】 李霞；

【导师】 李锋；

【作者基本信息】 河南大学 ， 旅游管理（专业学位）， 2013， 硕士

【摘要】 本文在参考了大量文献研究资料、借鉴了大量实证研究经验的基础上，从产业融合的视角出发，对乡村旅游与文化创意产业的融合发展进行了系统的研究。首先对乡村旅游、产业融合、乡村旅游与文化创意产业融合的研究成果进行综述，并预测了乡村旅游产业与文化创意产业的融合发展是实现乡村旅游优化升级的重要途径。其次，对乡村旅游与文化创意产业融合的路径进行了深入的探讨，其中包括淡化产业边界实现灵活产业融合、提高科学技术实现便捷产业融合、借力乡村文化产业园区实现多元产业融合、放松产业管制完善跨界治理机制、加强产业协作，强化政策引导效应等融合路径。再次，从经济学、生态学、社会学的视角出发，对乡村旅游与文化创意产业的融合模式进行了探索，提出了一个“中心一后向一旁侧一前向”的乡村旅游与文化创意产业融合发展的新模式，深入全面的探讨了文化创意产业与乡村旅游产业在中心层面如何更好地融为一体；后向：创意乡村旅游反过来如何反哺乡村旅游、创意产业；旁侧：创意乡村旅游如何实现目的地的新型农业现代化、经济一体化；前向：怎样实现更广泛的融合，推动创意乡村旅游的永续发展。最后，本文以郑州市为例展开了实证研究，通过田野调查与问卷分析相结合的研究方法，借助EXCEL软件对研究数据进行了深入的分析，总结了郑州市创意乡村旅游产业发展存在的显著问题，并针对呈现的问题，提出了深化郑州市文化创意产业与乡村旅游产业融合的对策，即从制度融合、产品融合、营销方式融合、服务标准的融合以及人才培养方式的融合等方面推进创意产业与乡村旅游产业的融合。更多还原

【Abstract】 This article in the reference massive literature research data on the basis of using the experience of alarge amount of empirical research, from the perspective of industrial convergence, the integrationdevelopment of rural tourism and cultural creative industries in the study of the system。First of all, therural tourism industry integration of rural tourism and cultural creative industry integration of researchresults were summarized，and predict the integration development of the rural tourism industry and culturalcreative industry is the important way to realize the optimization of rural tourism。Secondly, on the path ofthe rural tourism and cultural creative industry integration has carried on the thorough discussion, includingdesalination industry boundaries to achieve flexible industry improve the convenient implementation ofscience and technology industry merge from rural cultural industry park relaxing to achieve multipleindustry convergence industry controls that cross-border governance mechanisms to strengthen industrycooperation, strengthening policy guiding effects such as fusion path。Thirdly, from the perspective ofsociology, economics, ecology, fusion model of rural tourism and cultural creative industry has carried onthe exploration, proposed a center to one side after a forward rural tourism and cultural creative industryintegration in the development of new pattern, in-depth comprehensive cultural creative industry and ruraltourism industry are discussed in the center level how to better integration; To: creative how rural tourismin turn back-feeding rural tourism creative industry; Side: creative rural tourism how to realize thedestination of the new economic integration hungry agricultural modernization; Forward: how to achieve awider range of fusion, to promote ideas of rural tourism sustainable development。Finally, takingzhengzhou city as an example for empirical study, through field investigation and questionnaire analysiswith the combination of research methods, and carried on the thorough research with the help of EXCELsoftware, data analysis, summed up the creative significant problems of the rural tourism industrydevelopment of zhengzhou city, and in view of the problems, put forward the deepening of zhengzhouculture creative industry and countermeasures of the rural tourism industry integration, that is, from system integration products marketing integration services convergence of standards and talent training mode ofintegration and promote the creative industry and rural tourism industry integration。更多还原