【作者】 张乐；

【导师】 王振宇；

【作者基本信息】 南昌大学 ， 工商管理（专业学位）， 2013， 硕士

【摘要】 当前,国外经济环境依然复杂多变,全球经济依旧处于结构性调整之中,经济增长动力不足,而国内经济环境依然严峻,原材料大幅度涨价,劳动力成本大幅度提高,通货膨胀压力大,以及招工难等问题依然突出。在国内外经济下行的压力下我国小微企业失去了往日的生机,出现了前所未有的困难。江西经纬公司是一家建设工程服务类的小微企业,公司于2004年正式成立,目前是主要从事工程测绘、工程造价、工程监理等建设工程服务类的综合性公司。而江西经纬公司如何在危机中生存并获取发展,发展方向又在何处,将如何发展,这些都有待研究。本文依据笔者在江西经纬公司多年的工作经验,通过SWOT分析法研究公司外部的机会、威胁和内部的优势、劣势四个方面的主要因素,进而使江西经纬公司能够较清晰的了解自身情况及所处环境特征。通过对缺乏现代化的管理模式、人力资源建设滞后、市场营销能力差、品牌建设尚属空白四个影响江西经纬公司健康成长的关键因素分析,使公司能够充分认识到制约公司成长的原因及瓶颈。依据利用机遇、化解威胁、发挥优势、克服劣势的总体思路,结合江西经纬公司自身的经营特点,在完善公司的管理体系、加强公司的人力资源管理、提高公司的市场营销能力、建设公司品牌四个主要方面科学的探讨江西经纬公司健康成长的策略,为江西经纬公司长期、稳定、快速成长打下坚实的基础。通过研究江西经纬公司在目前形势下生产经营及成长所面临的诸多问题和相应对策,谨此希望这些方法、思路能够为其他小微企业经营者提够一些参考,能够吸引其他的专家学者投入到国内小微企业成长的研究中,为国内小微企业的成长提供更多的启示。更多还原

【Abstract】 At present, the international economic environment remains complex, the global economy will remain in-depth structural adjustment, economic growth, lack of motivation, and domestic economic environment is still grim, raw material price increases, a substantial increase in labor costs, inflation pressure,and recruitment difficulties and other issues are still outstanding. Domestic and international economic downward pressure on small and micro enterprises in China lost its former vigor, there has been unprecedented difficulties.Jiangxi Jingwei is a construction engineering services of small and micro enterprises, the company was officially established in2004, is mainly engaged in engineering mapping, project cost, project supervision and construction engineering services, integrated companies. Jiangxi Jingwei how to survive in a crisis and access to development, the development direction of where you are, how to develop, which are to be studied.According to the author of this article in Jiangxi Jingwei years of work experience, through the SWOT analysis of external opportunities, threats and internal strengths, weaknesses four main factors Jiangxi latitude and longitude, and thus make a clearer understanding of their own situation and the at the environmental characteristics. Lack of modern management model, human resource development lag, poor marketing, brand building is still the blank four impact Jiangxi Jingwei healthy growth analysis of key factors, enables companies to fully understand the reasons and bottlenecks restricting the company’s growth. Based on the use of opportunities to defuse the threat, play to our strengths, to overcome the disadvantages of the general idea, Jiangxi Jingwei company’s own operating characteristics, improve the company’s management system, strengthen the company’s human resources management, and improve the company’s marketing capabilities, construction company brand major scientific explore healthy growth strategy Jiangxi Jingwei for Jiangxi Jingwei long-term, stable, and lay a solid foundation for rapid growth.Production operations and growth facing many problems and countermeasures of Jiangxi latitude and longitude in the current situation, hope these methods, ideas for other small and micro business owners enough to mention some reference, can be used to attract more domestic and foreign scholars into the growth of small and micro enterprises in China, the growth of small and micro enterprises in China to provide more insight.更多还原