【作者】 张红艳；

【导师】 冯印谱； 袁文丽；

【作者基本信息】 山西大学 ， 新闻与传播， 2013， 硕士

【摘要】 对传播媒介而言,每一次跨时代的改变,都是以科学技术的变革为前提的,诚如：造纸术的诞生为书籍、报纸的出现提供了可能；电视技术的出现为电视节目的诞生提供了可能；互联网络的技术为计算机的广泛应用提供了可能。而信息技术和通讯技术不断高速发展的结果则是手机的出现。手机的功能早已不再是单一的通讯工具那么简单了。科技的发展促使手机区别于以往任何传统媒体的“随时随地性”,几乎涵盖所有传统媒体形式的多样性,使其成为人们现代生活中不可或缺的一部分,甚至于有很多人患上了“手机依赖症”。在改变与影响人们社会生活的同时,手机作为集多媒体于一身的新生代媒体,对于传统“四大媒体”的影响和冲击也备受关注。尽管手机的发展只有短短的几十年,其身份却已经由当初单一的通讯工具,摇身一变成为能够满足受众多样化需求的“多媒体”,以至于众多业内人士为其冠上“第五媒体”的称号。即使到目前为止,手机是第五媒体的说法还存在颇多争议,但笔者认为,这就同互联网刚刚作为“第四媒体”出现时所引发的争议是一样的,同理可证,手机“第五媒体说”将在不久的将来被业内人士和学界所接受。除此之外,和任何一个新生事物一样,手机媒体有其不可比拟的优势,同时也存在着不可忽视的问题和发展瓶颈。如此之多的关注之下,“手机媒体”的相关研究自然不会少,随之而来的相关论述也不少,各大高校的教师、学生及传媒工作者等等,都对的“手机媒体”发表了各自的看法,并最终以文字的形式呈现,其内容也涉及手机媒体的诸多方面。但是相比以往对报纸,广播,电视,网络的相关研究,对手机媒体的研究可谓是少之又少。本文从新闻传播学的角度入手,通过对前人理论的系统整合和相关论述的研究探索,对手机媒体这个新兴媒体有了一个比较完善的认识。分析阐述了手机媒体的概念,传播特征,盈利模式,现状及发展瓶颈,指出在当下手机媒体与传统媒体的整合与发展,并阐述了当下手机媒体的发展所面临的瓶颈和困境,最终提出了一些建议性的解决办法。更多还原

【Abstract】 The media every epochal changes are changes in science and technology as a precondition, as stated:the birth of the papermaking books, newspapers appear possible; television technologies emerge as the birth of television programs possible; Internet technology offers the possibility for the extensive use of computers. Results compared to the emergence and development of the mobile phone and the continuous rapid development of information and communication technologies to create favorable conditions and a broad space for development. Over time, the phone is no longer a single communication tool is so simple. Phone in its own different from any traditional media "anytime, anywhere", covers almost all of the traditional forms of media diversity and become an integral part of modern life, and even a lot of people suffering from "mobile phone dependence disorder." Changes affect people’s social life at the same time, the mobile phone as a set of multimedia in a new generation of media influence and impact of the traditional "four media concern.Although the development of mobile phones have only a few decades, but its identity has had a single communication tools, transformed into a "multimedia" to meet the diverse needs of the audience, so many people in the industry for its crown on the "Fifth Media" in the title. Even if so far, the phone is a the fifth media say there are still a lot of controversy, but I believe that this just with the Internet is the same as the dispute in the fourth media "appears, same reason, mobile phone" the fifth media that will be accepted by the industry and academia in the near future. In addition, any new things, mobile media has its incomparable advantages, there are also problems and bottlenecks in the development can not be ignored.So much concern,"mobile media research will naturally not less attendant discusses many major colleges and universities teachers, students and media workers, and so on, all of the phone media published their views, and eventually presented in the form of text, its content is also involved in many aspects of mobile media. But compared to the past, newspapers, radio, television, Internet, mobile media are few and far between. Starting from the point of view of Journalism and Communication, by previous theoretical systems integration and discussed research and exploration, a more complete understanding of this emerging media mobile media. Analysis illustrates the concept of mobile media, propagation characteristics, profit model, status quo and development bottlenecks, pointed out that the integration and development of the current mobile media and traditional media, and described the bottlenecks and difficulties faced by the current development of mobile media eventually proposed some suggested solutions.更多还原