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基于无知觉的有知觉设计

"Perception" Design Based "Senseless"

【作者】 陈亮

【导师】 黄群;

【作者基本信息】 武汉理工大学 , 设计艺术学, 2013, 硕士

【副题名】模式识别在互联网产品设计中的应用研究

【摘要】 大数据时代背景下,新技术的产生及用户需求的提高使各类产品纷纷朝着情感化、智能化的方向发展。如何让信息更容易被用户认知,如何让产品更能满足用户的心理感受,成为备受关注的课题。基于“无知觉”的“有知觉”设计课题便在这样的背景下产生。课题中“无知觉”指用户在使用产品过程中的“无知觉”,而“有知觉”指设计师在设计产品过程中的“有知觉”,通过分析研究用户的“无知觉”使用,来指导设计师的“有知觉”设计,从而达到使产品更好的满足用户生理、心理需求的目的。模式识别作为人的一项基本智能,在“无知觉”中影响着用户对产品的认知。论文在基于“无知觉”的“有知觉”设计的框架下,重点研究模式识别在互联网产品设计中的应用。观察现象或事物并与人脑中已有模式进行比较和匹配的过程就称为模式识别。人通过模式识别来提高学习和认知的效率。存在于虚拟世界中的互联网产品,是现实世界中人类的一种特殊形态的工具。这种工具需要用户与其进行大量的交互操作,并需要用户对其提供的海量信息进行快速识别。如何让交互操作更顺畅,信息更容易被识别,就需要设计师遵循用户的模式识别规律进行互联网产品设计。本文第二章对“无知觉”和“有知觉”的定义进行了心理学和设计学角度的界定,在第三章对“无知觉”理论中的一个理论—模式识别进行了系统介绍,第四章中通过案例论述了模式识别与互联网产品“有知觉”设计的关系,说明将模式识别应用到互联网产品设计中的必要性,并提取出模式识别的特征。在第五章得出基于模式识别特征的互联网产品“有知觉”设计原则。

【Abstract】 In the context of the big data age, the generation of new technology and the increase of user requirements let all kinds of products are coming towards the development of emotional, intelligent direction. How to make information easier to be recognized by user, How to make the product better meet the user’s psychological feeling, Become a concerned topic. The topic "perception" design based "senseless" are generated in this context. The "senseless" in the topic refers to user’s "senseless" in the process of using products. The "perception" in the topic refers to the designer’s "perception" in the process of designing products. Through the research of user’s "senseless" use, to guide the designer’s "perception" design, to achieve the purpose of making the product better meet user’s physiological and psychological needs. Pattern recognition as a fundamental human intelligent, affect the user’s recognition of products in "senseless". Under the framework of "perception" design based "senseless", this paper focuses on pattern recognition applications in the design of internet products. The process of observing things or phenomena, comparing and matching with the pattern in the brain is called pattern recognition. Human improve the efficiency of learning and cognitive by pattern recognition.The internet products exist in the virtual world is a special form of human tools in the real world. This tool requires the user execute a large number of interoperate, and requires the user to quickly identify the mass of information it provided. How to make interoperate more smoothly, information more easily be identified? That’s need designers follow the user’s pattern recognition rules to do the internet product design.In the second chapter of this article "perception" and "senseless" is defined from the perspective of psychology and design. In the third chapter one of the "senseless" theory--pattern recognition has been system introduced. The relationship of pattern recognition and internet products "perception" design has been discussed through cases in the fourth chapter. And explains the importance of pattern recognition applying to Internet product design, and extract the characteristics of the pattern recognition. And the fifth chapter obtained pattern recognition based internet "perception" design principles.

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