【作者】 张宇；

【导师】 隋光伟；

【作者基本信息】 长春工业大学 ， 民商法学， 2013， 硕士

【摘要】 随着我国社会主义市场经济的不断发展、成熟以及社会经济生活的日益繁荣、发达,利用各种人格标识,挖掘其商业价值,对之进行商业开发的现象越来越常见与普遍。在美国,公众人物公开权实现了对人格财产利益的保护,美国法院创建了对公众人物公开权的法律保护体系,经半个多世纪的发展与完善,已成为一项具有科学性与普世性的法律规则,被许多国家与地区所引入与采纳,英美法系国家和大陆法系国家都形成了各自的公众人物公开权的理论与司法实践。在我国,由于现实的需要,也亟待引进公众人物公开权这种新兴的权利类型。随着我国社会主义市场经济的不断发展、成熟以及社会经济生活的日益繁荣、发达,使用个人形象或者说利用各种人格标识,挖掘其商业价值,对之进行商业开发的现象越来越常见与普遍。从我国现阶段的立法现状来看,由于各方面原因,还没有在立法上引入并规定类似公众人物公开权的法律条文与相关制度,在司法实践中引发了诸多矛盾与困难,在对商品化人格标识的法律保护中造成了许多局限与缺失。我国应当积极地借鉴与引入国外有关公众人物公开权理论与实践的合理因素,厘清该项权利的称谓、性质、特征等基本理论问题,建立起适应我国国情的公众人物公开权制度。本文主要阐述公众人物公开权的民法保护问题,以期对我国建立公众人物公开权制度有一定的借鉴意义与价值。更多还原

【Abstract】 With the continuous development of China’s socialist market economy, the use of a variety of personality identifies the commercial development of the phenomenon is increasingly common.The Court of the United States created a system of legal protection of the Right of Publicity. After half a century of development, it has become a scientific and universal legal rules introduced by many countries and regions, has become a scientific and universal legal rules introduced by many countries and regions of adoption.In China, due to the real needs, we also need to introduce the Right of Publicity. With the continuous development of China’s socialist market economy, mature as well as socio-economic life of growing prosperity and developed, the use of personal image or using a variety of personality identification, and exploit their commercial value of the commercial development of the phenomenon is increasingly common with common. From the current situation of China’s current legislation, due to various reasons, have not yet introduced in the legislative provisions similar legal provisions related to the the Right of Publicity system, led to many of the contradictions and difficulties in judicial practice, the logo on the commercialization of personality caused many limitations and lack of legal protection. China should actively learn from abroad to the Theory and Practice of the Right of Publicity reasonable to clarify the basic theory of the right, nature and characteristics, established to adapt to China’s national conditions the Right of Publicity system. This article focuses on the Civil Protection in the Right of Publicity to Establishing system has certain reference value.更多还原