【作者】 杨进；

【导师】 董小玉；

【作者基本信息】 西南大学 ， 传播学， 2013， 硕士

【摘要】 电视谈话节目作为一种特殊的节目形态,已经被这个注重精英培养的时代所接受。随着我国经济的不断发展,尤其在全球经济的当下,受众群体的多元化转变导致大众对于电视谈话节目的类型和内容有了新的要求,经济类电视谈话节目应运而生,并迅速的得到中央电视台乃至各省台、地方台的重视,各档经济类电视谈话节目如雨后春笋般出现在电视银屏上。财经类谈话节目以财经发展、经济事件、商界人物为话题元素,并利用谈话聊天的形式呈现于银屏,使观众了解全球经济态势,认识经济现状。选题和节目风格对于财经类谈话节目是十分重要的,它的选择直接影响到节目的整体效果,加之经济类电视谈话节目本身对于专业要求颇高,使得目前我国的经济类电视谈话节目在对话题的选择上面临着困境。财经类谈话节目《财经郎眼》的出现,立即在业内产生了极大的影响,其突出的“郎式风格”,泛财经的话题建构,犀利、批判、一针见血的讨论模式,使其聚焦了一大批受众群体。《财经郎眼》打破了传统的财经类谈话节目的运行模式,并且在大众百姓中口碑甚好,它是一档有鲜明郎咸平风格的聊天式新闻评论节目,以“生活无处不经济,郎眼看来不寻常”为宣传口号,以“闲评热点财经事件,笑谈争议金融话题,揭秘中国经济现象,纵论东西文化生活”为传播诉求。自开播以来,收视迅速攀升,话题不断,反响强烈。它代表了公众利益,它反映了社会现实,它追求平等真实,它剖析热点时事,《财经郎眼》正把他的“郎式”旋风刮向全国,刮出风采。本人把近几年收视尤为火热的《财经郎眼》这样的财经评论栏目作为研究对象,从栏目本身的特色,主持人以及嘉宾鲜明的风格等进行研究分析,解读其节目收视率高、受众喜爱的原因,并通过统计分析法,图表展示法研究其在新媒体领域中成功的关键因素,结合传播学理论对其节目创办成功的因素进行研究,通过对《财经郎眼》的研究展望中国谈话类节目的发展方向以及所面临的困境。可以对国内言论类栏目的发展提供参考和帮助。更多还原

【Abstract】 TV talk show, as a special form of program, Has been the focus on elite education era accepted. With the development of China’s economy, Especially in the current global economic, The change of audience lead to mass for the type and content of TV talk show has new requirements. The economic TV talk show emerge as the times require, And quickly get CCTV and provincial station, local stations attention. Various economic TV talk shows such as bamboo shoots after a spring rain as appear on the TV screen。 Financial talk shows makes financial development, economic events, business people, as the topic of elements. And the use of a conversation form shown in the screen To make the audience understand the global economic situation, economic situation. The subject and style of the program for the financial talk show is very important. It directly affect the choice of the overall effect of the program. In addition to the economic TV talk show itself for high professional requirements. The economic TV talk show in our country face to the topic selection dilemma. Appearance of financial talk show "The eye of Lang on the finance" Immediately produce a great impact in the industry. Lang style of outstanding. Construction of financial topics. Sharp criticism, discussion mode, pierce to the heart of the matter. Makes a large number of audience."The eye of Lang on the finance’"Break the operation mode of the traditional financial talk show. And reputation in the popular people. It is chat news commentary program a distinctive style of Lang Xianping."Life with economy, Lang glance unusual" as the slogan."Free on hot financial events, a controversial financial issues, the Chinese economy phenomenon, on the East-West cultural life" as the communication demands. Since beginning broadcasting, TV rapidly, reacted strongly. It represents the interests of the public, it reflects the social reality, it is the pursuit of equality is true, it analyzes the hot current affairs,"The eye of Lang on the finance" blow its "Lang" whirlwind to the national. I put in recent years particularly hot " The eye of Lang on the finance" such financial review column as the research object. From the column itself features, as well as guest host a distinctive style of research and analysis. Analyse the reason of its high ratings. And through the statistical analysis, chart display method,Study on the key factors of success in the field of new media. Combined with the theory of communication success factors on its program of founding, through the study of the " The eye of Lang on the finance" look into the future of the The development direction of Chinese talk show. It can provide a reference and help for the development of domestic remarks column.更多还原