【作者】 孙磊；

【导师】 宋岭；

【作者基本信息】 新疆大学 ， 工商管理， 2013， 硕士

【摘要】 企业文化管理作为一种新的竞争模式，日益受到企业管理的重视和青睐，在国际化经济一体化的背景下，企业文化建设提出了很多问题，企业文化的发展和企业管理直接也有着密切的关系。论文介绍了企业文化的产生，结合中国南方航空股份有限公司（ChinaSouthernAirlinesCompanyLimited，以下简称“南航”）企业文化的发展，创新以及与国内外其他知名企业企业文化的对比分析，提出南航企业文化的优势和差距，并提出好的措施和策略对企业文化的落地进行进一步阐述。有效地证明企业文化对企业的成功有着相辅相成的促进作用。文章重点采用对比分析等方法，研究分析发现，南航企业文化对南航战略转型发展起到了积极的促进作用，但仍然存在认可度不高的问题，本论文通过分析研究从企业战略发展角度来研究南航在企业文化建设中与其他企业的差异，是否适合南航自身的发展需要，对南航企业文化的建设、实践提出若干建议，对南航企业文化在员工范围内得到广泛认可起到了积极的作用。更多还原

【Abstract】 Enterprise culture management as a new competition mode, is brought to theattention of the enterprise management and favor, under the background ofinternational economic integration, the enterprise culture construction is put forward alot of problems, the development of the enterprise culture and enterprise managementalso has the close relationship between directly.Paper introduces the production of the enterprise culture, combining with theChina southern airlines co., LTD.(ChinaSouthernAirlinesCompanyLimited, hereinafter referred to as "southern"),the development of corporate culture, innovation, and other well-known enterprises athome and abroad comparative analysis of enterprise culture, put forward Chinasouthern advantages and disadvantages of enterprise culture, and puts forwardmeasures and strategy to the enterprise culture of the ground for further elaboration.Effective proof of enterprise culture to enterprise’s success has a complementary rolein promoting.Articles focus on the methods of comparative analysis, the analysis found thatChina southern culture transformation in the development strategies of China southernairlines has played a positive role in promoting, but still has the problem ofrecognition is not high, from the Angle of enterprise strategy development are studiedin this paper through the analysis to study China southern in the construction ofenterprise culture differences with other enterprise, whether it is suitable for Chinasouthern’s development needs, the China southern airlines, practice puts forward someSuggestions on the construction of corporate culture, for China southern airlines arewidely accepted within the scope of corporate culture on employees has played apositive role.更多还原