【作者】 杨华；

【导师】 倪万；

【作者基本信息】 山东大学 ， 新闻与传播（专业学位）， 2013， 硕士

【摘要】 本文属于平面媒体新闻作品,形式为系列报道,主题是以观展者视角看2012年江苏(南京)国际车展。江苏南京举办国际车展有着优越的地域和文化背景。江苏地区经济发达,人文环境优越,居民收入普遍较高,汽车消费一直处于全国领先水平；江苏亦为汽车生产大省,汽车名牌林立,汽车工业是江苏的重要产业和优势产业,形成了一批颇具特色的专用车企业和零部件配套重点企业。同时,政府为彰显汽车产业发展的新成果,刺激和引导汽车消费的增长,大力扶持国际车展的举办。为此,扬子晚报特意主办了江苏南京国际车展,努力为汽车厂商和广大消费者搭建沟通平台,利用自己的媒体影响力传播资讯引导消费,并在《扬子晚报》劈出了车展专版,周密策划,持续跟踪,形成了江苏(南京)国际车展系列报道,包含五篇大小不等的稿件。本文对作品的整个形成过程进行了详细的分析说明。主要内容包括：选题背景、意义的介绍,报道初步方案、具体方案的策划,从准备工作到具体实施采访再到筛选素材、撰写成文整个过程的追溯,报道见报后的传播效果说明。同时积极总结反思此次报道中存在的新闻与宣传关系把握不当、新闻偏离客观性的问题,对今后的车展报道具有参考意义,也可为刚入门的新闻从业者提供一定的操作借鉴。本文脱离了以往中外车展报道惯用的聚焦车的报道模式,转换报道视角,让车展中的观展者唱主角,以人说事,以人讲车。通过挖掘现场观展者看车故事以反映观展者的消费理念,从侧面反映车市的消费现状及大众对汽车的需求,进行汽车消费引导和汽车文化的打造。同时,在报道形式上,转零散报道为开辟专版,弥补了对汽车产业关注不足的缺陷。综合运用视觉采访、直接采访、跟踪采访等采访方式,变数据与专业词汇为富有感染力的语言,让车展报道变得焕然一新,贴近广大受众。更多还原

【Abstract】 Nanjing has its superior geographical and cultural backgrounds to hold the International Automobile Exhibition. Jiangsu Province owns a prosperous economy, superior human environment, and its residents’income is generally higher. At the same time, its motor consumption has been at the leading level in our country; Jiangsu is also a car producing province has numbers of car brands. The motormotive industry is an important and dominant industry in Jiangsu, and it forms a group of distinctive special vehicle and auxiliary parts key enterprises. In the meantime, the government vigorously supported for the celebration of the International Automobile Exhibition by many ways such as policies and area supporting to highlight the new results of the development of motormobile industry, stimulate and guide the growth of motormobile consumption. To this end, the Yangtse Evening Post organized the Nanjing International Automobile Exhibition for a special purpose, and strived to build a communication platform for car manufacturers and consumers using their media influence advantages to spread the message and guide the consumers. The newspaper also hewed out a special edition keeping reporting the show with careful planning. It formed series of reports of Jiangsu (Nanjing) International Automobile Exhibition finally.In this paper, I carried out a detailed analysis and explanation for the entire formation process of the works. The main contents include:the background of selected topic, the introduction of its significance, the initial program of reports, the planning of specific programs, from the preparations to the interview specific implementation to screening materials, traces of the entire process, the illustrate of the dissemination effect when news printed in the newspaper, summing up the reflection of the problems, putting forward suggestions for improvement. It will provide some reference value for the next automobile exhibition coverage, also offer certain operation reference for apprentice journalists.The article is different from the usual pattern in Sino-foreign automobile exhibition reports focusing on the cars, converting report perspective. It lets visitors to be the protagonist to say something about the cars and themselves. It presents the visitors’consumption concept by mining stories of visitors on the scene, thus reflecting consumption status of motor market from the side and the people’s demand for motor.It works on car consumer guide and creating the car culture. It turns scattered reports to the special report in the form of reports making up the shortcoming of lack of attention on the motormotive industry. Application of integrated interviews ways such as visual interview, direct interview, tracking interview can change the data and specialized vocabulary to contagious language, letting automobile exhibition reports acquire a completely new outlook, and be close to a wide audience.更多还原