【作者】 张颖；

【导师】 李松庆；

【作者基本信息】 广东工业大学 ， 工商管理（专业学位）， 2013， 硕士

【摘要】 随着我国工业化、城市化和现代化进程日趋加快,社会经济稳定发展,人民生活水平持续提高,餐饮消费成为拉动我国消费需求增长的重要力量,我国快餐行业迅速发展壮大。处于世界领先地位的西式快餐觊觎中国市场由来已久,在中国市场的物流运作效果,将决定其能否在中国餐饮市场占据重要位置。鉴于此,本文以A快餐连锁公司的物流运作优化作为为研究对象,通过实践调研,在深入分析我国快餐业发展现状和A快餐连锁公司物流现状及其面临挑战的基础上,研究了A快餐连锁公司的物流运作优化问题。首先,概述了物流、物流外包、供应链管理、冷链物流、库存优化、物流信息系统优化等相关理论。其次,分析了A连锁快餐公司在中国的发展历程和经营现状及物流运作情况。再次,使用PEST理论分析了A连锁快餐公司物流运作的外部环境,归纳分析了由此带来的物流挑战和问题,探讨了公司未来五年的战略布局。最后,从冷链物流优化、库存优化、物流信息系统及流程优化三个方面,深入分析了A连锁快餐公司应采取的物流运作优化措施,旨在降低A快餐连锁公司的物流运营成本,提高运行效率,增强A快餐连锁公司的核心竞争力,从而能有长足、持续的发展更多还原

【Abstract】 As China’s industrialization, urbanization and modernization process increasingly accelerated, stable social and economic development, people’s living standards continue to improve, food consumption has become an important force driving China’s growth in consumer demand, China’s fast food industry has expanded rapidly. The Western-style fast food companies, who are world leader, have coveted China markets for a long time. Therefore, the effect of the logistics operation in the China markets will determine its ability to occupy an important position in China’s restaurant market.In this paper, A Fast-food company’s logistics operation optimization as the research object, through practical investigation and research, based on in-depth analysis to the current situation of the development for the fast food industry in our country, A Fast-Food company’s current logistics situation and challenges, the research is A Fast-food company’s logistics operation optimization. Firstly, this paper summarizes the logistics outsourcing, logistics, supply chain management, cold chain logistics, inventory optimization, logistics information system optimization and related theories. Secondly, the paper analyzes the development of A Fast-food company in China and its business situation and logistics operation. Thirdly, the use of PEST analysis for A Fast-food company the external environment of logistics operation, summarized and analyzed the resulting logistics challenges and problems, explored the strategic plan of companies in the next five years. Finally, in3aspects of the cold chain logistics optimization, inventory optimization, logistics information system and process optimization, it analyzed A Fast-Food company in-depth to adopt the Logistics operation optimization measures, aimed at reducing the logistics operating costs for A Fast-food company, improving operational efficiency and enhancing A Fast-food company’s core competitiveness, and thus it can come a long way and sustainable development.更多还原