【作者】 张驰；

【导师】 刘焱；

【作者基本信息】 湖南农业大学 ， 食品加工与安全， 2012， 硕士

【摘要】 工业旅游的起源可追溯到上世纪五十年代的法国,我国工业旅游的发展相对滞后,开始于二十世纪九十年代。国内工业旅游研究还处于起步阶段,目前仍是一个新兴的研究领域,理论尚不成熟,与实践的发展存在差距。在工业旅游快速发展的二十一世纪,工业旅游的开发研究已成为影响旅游产业可持续发展的一个重要因素。食品工业旅游是对与食品企业有关的资源进行旅游开发,吸引旅游者前来参观、体验,实现经济、社会、生态等多方面效益的融知识、观光、休闲于一体的专项旅游活动。具有较强的依附性、难以模仿性和多效益性等特征。我国食品工业旅游诞生于二十一世纪初期,最早开始食品工业旅游的工业企业有青岛啤酒、张裕集团、重庆德庄实业集团等企业。食品工业旅游在我国从产生到发展不过短短十余年,还是一个新兴的研究领域,理论较工业旅游研究更不成熟,严重落后于实践的发展。宁乡发展食品工业旅游的优势条件有：区域中心优势与全国旅游强县优势；食品工业旅游资源丰富；国家级园区配套优势。存在的不足主要是：发展食品工业旅游观念落后,对其重要性认识较低；开展食品工业旅游的配套服务能力不足；食品工业旅游产品内容单一,难以满足市场多元需求；旅游服务的专业化程度不高,安全管理工作有待加强；食品工业旅游市场营销创新不够；政府支持力度不够。针对宁乡食品工业旅游发展中的问题,就具体如何发展宁乡的食品工业旅游提出以下对策：第一,政府积极引导、支持,第二,制定统一的发展规划；第三,就地取材,着重发展宁乡土特产；第四,增加食品工业旅游的体验性,重视人员培训和人才培养；第五,推动实施品牌战略,打造宁乡食品工业旅游品牌；第六,加大营销宣传力度,实现与旅游企业合作；第七,因地制宜,开发综合型旅游模式；第八,做好安全管理,促进企业发展。更多还原

【Abstract】 Industrial Tourism origin can be traced back to the fifty’s last century, France, China’s tourism industry development relative lag, initial starting in nineteen ninties.Study on Industrial Tourism in China is still at the starting stage, there is still an emerging research field, the theory is not mature, and practice development gap.In the industrial tourism is developing rapidly in twenty-first Century, industrial tourism development research has become the influence of tourism industry’s sustainable development an important factor.Food industry tourism is on and food enterprises related resources for tourism development, attract tourists to visit, participation, the realization of economic, social, ecological benefits of financial knowledge, sightseeing, leisure in one of the special tourism activities.With strong dependence, it is difficult to imitate, much benefit of. China’s food industry tourism was born in early twenty-first Century, the earliest start food industry tourism with Tsingtao brewstery, Zhangyu group, Chongqing Dezhuang industrial group company.Food industrial tourism in China from generation to development is only ten years, as an emerging research field, the theory is not mature, far behind the practice development.The development of Ningxiang food industrial tourism advantages are:regional center advantage and national tourism county advantage; food industry is rich in tourism resources; National Park supporting advantage.Inferior position basically is: the development of the food industry tourism idea is backward, the importance of recognizing lower; developing food industry tourism supporting services ability inadequacy; food industry tourism product content is onefold, it is difficult to meet the market demand; tourism service specialization degree is not high, the safety management needs to be strengthened; food industry tourism marketing innovation is not enough the government support is not enough.At present, development of Ningxiang food industrial tourism is facing the threat of market competition and tourists taste and demand rise threat.In the light of Ningxiang food industrial tourism development issues, specifically how to develop Ningxiang food industry tourism put forward eight countermeasures and suggestions: first, the government actively guide, support, second, formulate a unified development planning; third, obtain raw material locally, focus on the development of Ningxiang native products; fourth, increase food industry tourism experience, pay attention to personnel training and personnel training; fifth, promote the implementation of brand strategy, build Ningxiang food industry tourism brand; sixth, to increase the marketing propaganda, realize enterprises and tourism cooperation; seventh, suit one’s measures to local conditions, developing comprehensive tourism model; Eighth, good safety management, and promoting enterprise development.更多还原