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电子商务环境下B2C企业供应链风险评价及应用研究

Research on Supply Chain Risk Evaluation and Application for B2C Enterprises Based on E-Commerce

【作者】 李明

【导师】 邓旭东;

【作者基本信息】 武汉科技大学 , 管理科学与工程, 2012, 硕士

【摘要】 近年来,随着电子商务的高速发展,越来越多的企业采用电子商务手段来参与市场竞争,企业与企业之间的竞争也逐渐转移到以电子商务为基础的竞争中来,这种以电子商务为基础的竞争改变了传统的供应链发展模式,特别是供应链上信息传递方式的变化,使得企业与企业之间的信息沟通变得更为顺畅,资源利用更为合理,从而极大地提高了供应链运行效率。但电子商务在给供应链管理带来便利的同时,也使供应链风险控制变得更为复杂,传统的供应链风险预防机制在电子商务环境下不再适用。因此,电子商务环境下供应链风险研究受到学术界和企业界越来越多的关注。本文在分析电子商务与供应链管理思想的基础上对电子商务环境下供应链风险进行研究,总结电子商务环境下供应链风险管理的特点,构建了电子商务环境下基于物流、资金流和信息流的供应链风险指标体系;在评价方法方面,参考国内外学者在供应链风险评价方法的研究基础上,建立了基于信息熵权的模糊综合评价模型,最后以代表B2C企业的Z公司为例进行了实证分析,证实了这种模型的适用性和可靠性。

【Abstract】 With the rapid development of e-commerce, more and more enterprises using e-commercetools to compete in the market in recent years. Competition between enterprises is graduallytransferred to the e-commerce-based competition, this competition also led to the traditionalsupply chain relationships change, e-commerce means changing the traditional mode of supplychain development, particularly in the supply transmission of information on the way in thechain of fundamental change, so that the communication of information between enterprisessmoother; resource utilization more reasonable; greatly improve the operating efficiency of thesupply chain. However, the use of new communications and computer technology in theoperation of the supply chain, bring convenience to the supply chain management, but alsomakes the control more complex supply chain risk, supply chain risk prevention mechanisms areno longer in the e-commerce environment apply. Therefore, the e-commerce environment,supply chain risk research by academia and the business community more and more attention.Based on the combination of e-commerce and supply chain management, supply chain riskin the e-commerce environment, summarizes the characteristics of the supply chain riskmanagement in the e-commerce environment, and then proposed based on logistics, capital flowand information stream of e-commerce environment, supply chain risk index system; evaluationmethod, the full analysis of the domestic and foreign scholars in the study on supply chain riskassessment method, fuzzy comprehensive evaluation model based on information entropyright.The last study confirmed the applicability and reliability of this model by Z company whichrepresentative of B2C.

  • 【分类号】F274;F724.6;F224
  • 【被引频次】11
  • 【下载频次】1586
  • 攻读期成果
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