【作者】 吴波；

【导师】 王璐；

【作者基本信息】 山东大学 ， 软件工程（专业学位）， 2012， 硕士

【摘要】 随着人们生活水平的提高和现代商业的高速发展,使得商业促销活动越来越多,从而促生了更多的工艺礼品开发企业。工艺礼品设计过程中,大部分企业还是采用实体模型制作的方法来进行方案阐述,以平面软件来制作产品效果。而在工艺礼品方案确定的过程中,往往要经过数轮的修改,这就需要礼品开发企业制作几次礼品的实物,为企业增加了很多成本。虚拟现实技术可以预测工艺礼品造型、材质、外观,能够提前预知最终产品的视觉效果。对于产品效果的改进也提供了非常便利的条件,从而为企业进行新产品决策提供一定的科学依据,节约了设计成本。在国家提出集约、环保的两型社会背景下,研究此课题更有实际应用价值。本文课题是务实项目,项目委托方是长沙民生银行雨花支行。项目的设计开发内容有：“长沙民生银行业务奖杯设计”与“长沙民生银行陶瓷礼品及包装设计’都属全新设计本文从虚拟现实技术的发展出发,通过大量详实的数据说明了利用虚拟现实技术对工艺礼品设计的必要性与重要性。本文主要以“长沙民生银行业务奖杯设计”和“长沙民生银行礼品及包装设计’为实例进行开发研究。对设计思路与创意行了深入分析,确定了市场调研、设计定位、方案描述等关键环节。将设计的各种方案绘制成大量草图,对筛选的草图方案通过虚拟现实技术,利用photoshop、3ds max、vray、zbrush等软件呈现出来。经过与客户的数次沟通与选择,确定了最终方案。最后通过autocad软件完成施工制图交付生产厂家生产。最后,对此次利用虚拟现实技术设计制作进行了设计思维方面和技术表现方面的总结。通过这次设计与分析实践,总结出了一套针对基于虚拟技术的设计流程在工艺礼品设计中创新应用的全面解决策略。更多还原

【Abstract】 With the improvement of people’s living standards and the rapid development of the modern business, making more and more commercial promotion, motivated more craft gift development enterprises. Craft gift design process, most of the enterprises or the use of the entity model making program elaborated plane software to make the products effect. Craft gift program to determine the process often has to go through several rounds of modifications, which requires making several gifts in kind gift development enterprises, and adds a lot of cost for the enterprise. Virtual reality technology can predict the shape of craft gift, material, appearance, can predict in advance the visual effects of the final product. Also provides a very convenient conditions for the improvement of the product effect, so as to provide scientific basis for new product decisions for the enterprise, design cost. At the national intensive, two-oriented society of the environmental context, to study the subject more practical value.The subject of this paper is a pragmatic project, project commissioning party Changsha Minsheng Bank Yuhua Branch. The content of the design and development of the project:"Changsha Minsheng Banking trophy design with ceramic gifts, Changsha Minsheng Bank and packaging design, are considered a new design.In this paper the development of virtual reality technology, through a large number of detailed data illustrates the necessity and importance of using virtual reality technology designed to process gift.In this paper, the "Changsha Minsheng Banking trophy design" and "Changsha Minsheng Banking gifts and packaging design for instance, research and development. Design ideas and creative line-depth analysis of the key aspects of market research, design and positioning, program description. The various programs designed to draw a lot of sketches, photoshop,3ds max, vray, zbrush software rendering sketch of the screening program by virtual reality technology. After several times to communicate with select customers, to determine the final plan. Finally, to complete construction drawings autocad software delivered production factories.Finally, the use of virtual reality technology design, design thinking and technical performance summary. Through the design and analysis of practice, summed up the strategy of a comprehensive solution to the design process based on virtual technology innovation and application of the design of the craft gift.更多还原