【作者】 于江波；

【导师】 张晨光；

【作者基本信息】 河北大学 ， 传播学， 2013， 硕士

【摘要】 图书是一个国家一个民族文化的具体表现形式，是文明的积淀，是传播知识传承文化的重要载体，研究精品图书出版，推行精品战略，多出好书有助于推进精神文明建设，增强中华文化的国际影响力和竞争力。我国的图书出版品种居世界第一，单纯从出版数量说我国已经成为出版大国。然而，在成绩的背后，出版业存在的问题也是比较突出的，比如编校质量低下，差错率高；印刷装订不达标导致图书寿命；出版单位缺乏原创力，出版盲目跟风等。究其原因，就是图书出版单位在追求品种数量提高的同时忽视了内容创新，在强调经济效益的同时，“社会效益第一”的观念有所削弱，图书出版精品意识缺失导致精品图书缺位。本文以精品图书出版为研究对象，对精品图书出版研究的必要性，精品图书出版现状，精品图书特点，精品图书认识误区以及精品图书缺位的原因危害进行分析和探讨，最后重点从五个大的方面论述了增加精品图书出版的相关举措:第一是建立并完善相关政策机制，比如呼唤出台国家阅读促进机制、建立并完善出版单位退出机制等；第二是通过激励举措调动出版单位积极性，比如资金激励；第三是重视人才培养；第四是内容的创新，主要侧重图书选题的创新；第五是创新营销方式，比如积极发展数字阅读和利用数字平台销售。以上所述仅期望为出版单位提供借鉴和参考，推动有中国特色社会主义出版业向前发展。更多还原

【Abstract】 As a concrete manifestation of the national culture of a nation, book is the accumulationof civilization and the important carrier of cultural heritage and knowledge dissemination. Ithelps us promote spiritual civilization construction, and enhance Chinese culture’sinternational influence and competitiveness to research boutique book publishing, carry outbrand strategy, and publish more boutique books.Varieties of book publishing in China ranks first in the world. Just in consideration of thenumber of publishing, China has become a great publishing industry country. However,behind the results, the problems of the publishing industry is more prominent, such as thepoor quality of editing and proofreading, the high error rate; the short life of books led bynon-compliance printing and binding; the lack of publishing unit’s originality, and blindlyfollowing the trend and so on. The reason is that the book publishing unit in the pursuit ofincreasing the number of varieties, while ignoring the content of innovation, economicefficiency at the same time, the "social benefits" the concept has been weakened, bookpublishing top-quality lack of awareness of the quality book becomes vacant.This paper took the boutique book publishing as research object, analyzed and discussedthe necessity of boutique books research, boutique book publishing status, the features ofboutique book, the misunderstanding of the boutique book and the cause of the absence ofboutique book, and finally put forward related initiatives of increasing quality bookpublishing from five large aspects. The five initiatives are as follows: firstly, establish andimprove relevant policy mechanisms, such as calls for the introduction of national readingpromotion mechanism, establish and improve the exit mechanism of publishing unit; secondly,mobilize the enthusiasm of publishing unit through the incentive initiatives, such as financialincentives; thirdly, values personnel training; fourthly, the content innovation, focusingprimarily on innovation of book topics; finally, innovate marketing methods, such asdeveloping positively digital reading and saling books on digital platform. Those expectationsabove aims to provide reference for the publishing units, promote publishing industry of socialism with Chinese characteristics to develop forward.更多还原