【作者】 刘冰；

【导师】 刘福泉；

【作者基本信息】 河北大学 ， 广播电视艺术学， 2013， 硕士

【摘要】 中国网络剧如雨后春笋般迅速的席卷了整个影视剧圈，网络剧拥有庞大的观众群和逐渐优良的专业制作团队，获得众多赞助商的青睐。目前对于网络剧的定义并没有权威且普遍的论述。本文通过网络剧的特征和自身魅力概括为，网络剧是兴起于网络视频平台，利用网络的诸多优势，以电视剧和电影的视听语言表现方式为依托的，具有大众化、时尚化的一种连续剧。本文通过阐述网络剧的现状及其所带来的各方面影响，针对其对本土影视剧的吸收，对韩剧、美剧的借鉴及其对动画表现方式的融入，来探讨中国网络剧的成功要素。并且结合影视剧作品分析网络剧促使影视剧产业链形成的新模式，及其各大网站对于网络剧的大力推广营销方式。网络剧的迅速发展必然伴随着众多的不足之处，本文进一步分析中国网络剧存在的问题并提出对策，展望中国网络剧的发展必经之路。更多还原

【Abstract】 The Chinese network drama have sprung up quickly and swept through the entire filmand television drama, they have huge audiences and gradually excellent professionalproduction team, which attracted numerous audiences and sponsors. Currently, there is nouniversal and authoritative expression for the definition of a network drama. This paperdefine the network drama with its characteristics and charm as follows: network dramadevelop from the online video platform, it is a popular and fashionable film and televisionseries which rely on the many advantages of the network and the performance ofaudio-visual language of television and film.This Paper explores the successful elements of the network through two aspects: thestatus of network drama and the impacts that they brought about; the absorption from thelocal film and television drama and reference from the Korean and US and integration ofanimation expression. The paper also analyzes the new model which formated from thenetwork drama promote the film and TV drama industry chain and vigorously promotemarketing of the network drama from every major site. The rapid development of networkdrama must be accompanied by numerous shortcomings.This paper analyzes the existingproblems of Chinese network drama and suggests strategies and looks forward to thenecessary road of the development of the network drama.更多还原